How to Write a Blog Post: The Definitive Guide

Today I’m going to show you how to write a blog post that gets:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in.

How to Write a Blog Post: The Definitive Guide

Chapter 1:Find a (Proven) Topic

Find a proven topic

Your blog post topic is HUGE.

Question is:

How do you find proven topics?

Use one of these 5 simple step-by-step strategies.

Udemy Courses

Udemy is a keyword research GOLDMINE.

Here’s why:

Udemy doesn’t just show you content that people are interested in.

Instead, you see content that people are paying for.

You can search for courses by category…

Udemy categories

…or by keyword.

Udemy search

Either way, you’ll find content that people are PAYING to access.

For example, let’s say you run a blog about graphic design.

Head over to the design category in Udemy….

Udemy design section

…and scroll down to their best-selling courses:

Udemy bestsellers

And within 5 seconds you have a list of proven topics:

  • 3D Modeling
  • Designing and coding WordPress themes
  • After Effects tutorial
  • How to use Adobe Illustrator

Very cool.

Amazon Table of Contents

First, search in Amazon for a keyword that describes your blog.

Amazon "SEO" search

Then, look for a book with lots of ratings.

(This shows you that people actually bought the book)

Amazon book rating

Finally, click “Look Inside” to see the table of contents.

Amazon "Look inside"

And just like with Udemy, you get a list of topics presented to you on a silver platter:

Amazon – Table of contents

Which leads us to…

Ahrefs “Top Pages”

Now it’s time to steal your competitor’s best topics.

First, grab a competitor and pop it into

Ahrefs search

Then, hit “Top Content”.

Ahrefs top content

And you’ll see the exact content that’s worked best for that blog (in terms of social shares and backlinks):

Ahrefs – Content results

BuzzSumo’s “Evergreen Score”

You already know that BuzzSumo is a GREAT tool for finding content ideas.

(In fact, BuzzSumo is one of my favorite content marketing tools)

And they recently added a VERY cool feature that makes this tool even more useful:

“Evergreen Score”.

Here’s how it works:

First, type a keyword into BuzzSumo just like you normally would.

BuzzSumo – Search

By default, BuzzSumo shows you content that has lots of social shares.

BuzzSumo – Total engagement

But here’s the problem:

You can’t tell whether that content went viral for a day and quickly flamed out…

…or if it’s still racking up shares and links years later.

That’s where the Evergreen Score comes into play.

It shows you content that people share and link to MONTHS after it first went live:

BuzzSumo – Evergreen score

That way, you can publish content that brings you traffic for YEARS.

Conference Agendas

This is quickly becoming my FAVORITE ways to find killer topics.

First, head to a conference website in your niche.

Brighton SEO – Home

Go to the agenda page:

Brighton SEO – Menu

And you’ll see topics that people are (again) paying to learn more about:

Brighton SEO – Agenda

Pro Tip: Pop the conference agenda page into the Google Keyword Planner.

Put URL into GKP

Choose “This page only”:

Choose "This page only" in GKP

And you’ll get a list of targeted keyword ideas… straight from Google.

Google Keyword Planner (GKP) Results

Chapter 2:Blog Post Templates

Blog post templates

Now that you have a topic, it’s time to get started on your post.

And I have great news:

You don’t need to start from scratch, suffer from writer’s block, or stare at a blank white screen.

Instead, use one of the awesome blog post templates that I’m about to share with you.

#1: Expanded List Post

What It Is

A regular list post… but better.

List posts are a blogging mainstay. And for good reason: they’re a collection of bite sized tips that people can use to get a specific result. The issue is: traditional list posts usually leave out key details.

(Like how to put each tip into practice)

Regular list posts

But the Expanded List Post is completely different.

With the Expanded List Post, you give LOTS of detail about each item on your list.

Expanded list post

Why It Works

Normal lists posts make people do a ton of extra work.

For example, let’s say the first tip from a list post is: “Eat Eggs at Breakfast”

Well, that leaves out A LOT of important info, like:

  • What time should I eat?
  • How do I cook the eggs (hard boiled vs. scrambled)
  • What about organic and free-range eggs?
  • Can I eat anything with the eggs?

Well, the Expanded List Post answers all of those questions and more.

That way, your reader doesn’t have to fill in the blanks.

Real Life Example

A while back I published: “21 Actionable SEO Techniques That Work GREAT”.

SEO Techniques that work

And this Expanded List Post is one of the most successful pieces of content that I’ve ever published.

To date, my post has 13k social shares:

Social shares: 13448


Comment count: 1118

And backlinks from over 857 domains:

SEO Techniques – Referring Domains in Ahrefs

My secret?

Unlike most list posts, I gave people detailed steps for each and every tip:

Seed keywords – Steps

#2: The Branded Strategy Case Study

What It Is

Your Branded Strategy Post solves a problem that your target audience struggles with.

And when you give this solution a “branded” name? You’re instantly seen as an industry expert.

There’s only one catch:

You need to prove that it works.

Enter: The Branded Strategy Case Study.

The branded strategy case study

Why It Works

Your branded name gives people something tangible to link to.

It also helps establish you as an authority in your niche.

(If you created your own strategy, you MUST be an expert)

Real Life Example

A few years ago I was having a hard time building my email list.

And after trying a bunch of different strategies, I finally found something that worked:

Offering people VERY targeted lead magnets.

Targeted lead magnets

So I decided to write a blog post about my experience.

Boost Conversions post

And I made sure to give my new strategy a name:

The Content Upgrade.

This simple little case study has racked up 3.49k backlinks from 677 domains.

Backlinks to the Increase Conversions post

And most of these links are a direct result of my unique, branded name:

"Content upgrade" branded name

#3: Tools of the Trade

What It Is

A “Tools Of The Trade Post” is a list of tools that you recommend.

To be clear:

These tools DON’T have to be software.

A “tool” can be a morning routine, a foam roller or a B12 supplement.

As long as the tool helps your reader solve a problem, you’re good.

Tools of the trade

Why It Works

Strategies are hard.

Approaches are tricky.

But tools are EASY.

(In fact, the #1 question I get is: “Brian, what SEO tools do you recommend?”).

That said:

Finding the right tool can be REALLY hard.

That’s where your “Tools of the Trade” post comes in.

It’s a hand-picked list of the best tools… all in one place.

Real Life Example

Last year I published a blog post called: How to Learn SEO In Record Time.

Learn SEO 2019

It was a list of “tools” (resources) to help people learn SEO.

Learn SEO – List of tools

It didn’t go viral or anything. But it got over 1.6k shares:

Social shares: 1647

And it currently ranks in the top 5 for my target keyword:

Backlinko in "learn seo" SERPs

#4: The Ultimate Guide

What It Is

A complete resource that covers EVERYTHING.

The Ultimate Guide

Why It Works

Your guide gives someone everything they need to know about a topic… in one place.

So there’s no need for people to read 18 different posts.

Once they find your guide, they have everything they need to know.

It’s also great for getting backlinks.

That’s because bloggers will link to your guide when they write about your topic:

SEO Tribunal link

Real Life Example

The first guide I ever published at Backlinko was: “Link Building for SEO: The Definitive Guide”.

Link Building Guide

(Since then I’ve updated the guide at least 50 times)

Because my guide is SUPER thorough, other SEO and content marketing blogs were happy to link to it:

SEJ – Backlink to Backlinko

And share it on social media:

Sharing the post on Twitter

#5: The Complete List

What It Is

A Complete List is like an ultimate guide in list form.

So instead of a guide, you take every…

  • Tip
  • Item
  • Tool
  • Technique
  • Strategy
  • Example
  • Case study

…And put it in one place.

The complete list

Why It Works

First off, Complete Lists have a legit “WOW” factor.

(A list of 200+ anything is impressive)

Second, you’re curating scattered information on a single page.

Real Life Example

In 2015 I published “SEO Tools: The Complete List”.

SEO Tools: The Complete List

It’s a MASSIVE list of over 190 SEO tools.

(Yup, I personally tried each and every one of them)

But I didn’t just list a bunch of tools and call it a day.

I made sure to highlight my favorite tools:

Brian's favorite tools

And the post has been a traffic MAGNET for me.

In fact, 10,909 people visit that post every single month:

SEO Tools – Monthly visitors

Chapter 3:Create an Awesome Headline

Create an awesome headline

When it comes to writing a blog post, your headline can make or break your entire post.

So it’s important to nail this step.

And in this chapter I’m going to show you how to write amazing blog post headlines.

Start Your Headline With These Phrases

BuzzSumo recently analyzed 100 million headlines.

BuzzSumo headline analysis study

So, what did they find?

That headlines that start with these 20 phrases tend to get the most shares:

Top phrases starting headlines (measured by average Facebook engagement)

For example, this recent post from my blog started off with one of these tested phrases:

"15 best" in post title

12-18 Words

Let’s look at another interesting finding from that BuzzSumo study.

They discovered that the sweet spot for headline length is between 12-18 words.

BuzzSumo chart

(At least when it comes to social shares)

Add Brackets (And Parentheses)

This is one of my favorite headline hacks.


A study by OutBrain found that adding brackets to headlines can improve CTR up to 38%.

Brackets increase click through rate by 38%

And my real world experience backs this up.

6 of my top 10 most popular posts have brackets or parentheses in the title:

Bracket titles in the top 10

In B2B? Use These Proven Headline Phrases

If you’re in B2B (like me), you know that clickbait titles don’t work that well.

Fortunately, the BuzzSumo study I mentioned earlier also analyzed a subset of B2B post titles.

And they discovered that these 20 phrases work GREAT in B2B:

Top B2B headline phrases (measured by average LinkedIn shares)

Optimize for EMV

Every copywriter knows that emotional headlines get LOTS of clicks.

And now there’s data to back this up.

CoSchedule recently published a blog post headline study.

OkDork headlines

Specifically, they analyzed a million headlines for “EMV”.

(EMV=”Emotional Marketing Value”)

And they found a clear correlation between high EMV and social shares.

Average EMV score for headlines based on shares

You can measure your EMV score using this tool from the Advanced Marketing Institute:

Advanced Marketing Institute

Just pop your headline into the tool…

Enter headline text into tool

…and you’ll get your EMV score.

EMV score

I try to get my EMV score to at least 25%.

I even have a few headlines with an EMV score of 70%+.

EMV score of 71%

Chapter 4:Craft a Compelling Intro

Craft a compelling intro

Topic? Check.

Headline? Check.

Now it’s time to grab your reader’s attention.

How? Your blog post introduction.

4-7 Sentences

Let’s face it:

No one likes long blog post introductions, like this:

Post with a long intro

That’s why I limit my intros to 4-7 lines… MAX.

For example, my intro from this post is only 6 lines:

YouTube channel growth intro

In my experience, 4-7 sentences is more than enough to hook people…

…and get them excited for the content they’re about to read.

PPP Formula

The PPP Formula is KILLING it for me right now.

(The “PPP” stands for: Preview, Proof, Preview)

Here’s a visual of the formula:

The PPP formula

Now I’m going to break down each part of the PPP formula…

…and show you real-life examples of the formula in action.

First, you have the Preview.

This couldn’t be any more simple.

Just let your reader know EXACTLY what to expect.

That way, when someone lands on your post, they know they’re in the right place.

Here’s an example:

"Preview" stage, in the SEO Audit post

Next, it’s time for the Proof.

Here’s where you show people that you can deliver.

Specifically, you want to prove that you know your stuff.

You can show proof with:

  • Personal results
  • Years of experience
  • Number of clients
  • Credentials or certifications

Here’s an example:

SEO Audit – Process

Last up, we have the Preview… again.

The first preview was a high-level overview of your post.

The 2nd preview is a little bit different.

This preview is where you get specific about something from your post.

For example, in this intro, I preview the fact that the steps in the post aren’t super technical.

Emphasis of "Non-technical"


I like to end my intros with a transition sentence.

In my experience, this transition helps push people to read the next section.

Here’s an example:

"Let's dive right in" transition

Chapter 5:Write Your Post

Write your post

Now it’s time to show you how to write SUPER engaging content.

Specifically, I’m going to share 6 strategies that can make your blog posts 10x better.

Starting with…

Short Paragraphs

Want people to read your content? AVOID giant walls of text.

Here’s an example of what I’m talking about:

Wall of text

Instead, stick to paragraphs that are 1-2 sentences long.

Like this:

Short paragraphs

Why is this important?

Short paragraphs are easier to read.

(Especially on mobile devices)

Section Subheaders

I LOVE subheaders.

That’s because subheaders break your content up into easy-to-read chunks.

For example, my post “The Complete SEO Checklist” has A LOT of content.

Backlinko – SEO Checklist post

(In fact, that post is 4,328 words)

So I broke up the content into lots of little chunks. And added a list of bullet point links that take you to each section:

Table of contents

In fact, this single post has 9 subheaders.

Active Voice

If I could give people ONE writing tip for writing blog posts it would be:

Use the active voice!


The passive voice is just… lame.

On the flipside, the active voice is crisp and clear.

Use the active voice

15-17px Font

You might have noticed that posts are REALLY easy to read.

Medium readability

How do they do it?

They use 21px font.

If you’re using anything less than 15px, you’re losing lots of readers.

That’s why we use 18px font here at Backlinko.

Backlinko font size

Write Like You Talk

This is the holy grail of great writing.

But it’s not easy.

(Especially if you took English classes in high school)

With that, here’s a tip:

Read your post out loud.

If it sounds weird, scrap that sentence.

This time, explain the same thing out loud.

You’ll probably find that the same sentence sounds A LOT better.

Lots of Visuals





Don’t be afraid to use a ton of visuals in every post.

For example, this post from my blog has 95 visuals:

SEO Audit post screenshots

Chapter 6:Add a Conclusion

Add a conclusion

Let’s cap things off with your conclusion.

And let me be clear about something:

Your conclusion is VERY important.

(Especially if you want lots of people to comment on your post)

Fortunately, I’ve developed a simple, 3-step formula for writing AWESOME conclusions.

It’s called “The TAC Formula”.

Here’s an overview of The TAC Formula:

The TAC formula

And now I’ll cover the detailed steps…

Start your conclusion off with the Transition.

Your transition is just like it sounds:

It transitions people from your blog content to the conclusion section.

Here’s an example:

"Now I'd like to hear from you" at the end of the post

Next, it’s time for the Ask.

Here’s where you ask your reader a VERY specific question.

In other words: don’t ask: “Let me know what you think”.

Instead, throw your reader a softball question that’s easy to answer.

For example:

Ask an easy question

Finally, end with a call to action.

You can ask your readers to comment…

Ask your readers to leave a comment

…or to share your content on social media.

Chapter 7:Optimize for SEO

Optimize for SEO

Next, optimize your post for SEO.

And the best way to do that?

Use the 5 on-page SEO strategies I’m
about to show you.

Short URLs

There’s no doubt about it:

When it comes to SEO, short URLs work best.

URL length – Line graph

There are two reasons that short URLs outperform long URLs.

First off, your URL helps Google understand your page’s topic.

In fact, Google officially recommends short, descriptive URLs.

URL best practices

Second, people use URLs to help them decide what to click on in the search results.

And if your URL is insanely long, people are less likely to click on it:


Speaking of…

Meta Description

Nope, search engines don’t use your meta description for SEO. That said: your meta description is a GREAT way to get more people to click on your result.

Specifically, you want your meta description to:

  • Include your target keyword (Google bolds keywords in the search results)
  • Use verbs, like “learn”, “find” and “buy”
  • Describe your content’s USP
  • Fit within the ~155 character limit

For example, you can see that my meta description from this post is designed to maximize clicks:

"SEO Tools" in post meta description in SERPs

Keyword In Title Tag

This couldn’t be any simpler.

Just include your exact keyword in your title tag.

For example, my target keyword for my post “27 Ways to Increase Website Traffic in 2018” is: “increase website traffic”.

So I included that keyword in my title tag:

"Increase Website Traffic" in title tag of post in SERPs

And WordPress page title:

"27 Ways to Increase Website Traffic in 2019" page title

Keyword In Intro

Make sure to use your keyword once in your blog post intro:

Keyword in intro

Internal Links

Internal linking might be the most underrated SEO strategy on the planet.

That said, internal linking isn’t complicated.

Whenever you publish a new post, add 2-5 links to older posts:

Link to high-priority pages often

You can also go back to older posts and link to your NEW post.

For example, when I published “The Definitive Guide to Keyword Research”, I linked out to related content…

Keyword Research Guide: Linking out to related content

…and added a handful of internal links to the new guide:

Keyword Research checklist

Bonus Chapter:Promote Your Content

Promote your content

When it comes to blogging, promoting your post is even MORE important than the content itself.

In other words:

You can’t just share your post on Twitter and call it a day.

That’s why I recommend promoting your content with these 4 tested strategies.

Facebook Retargeting

Yup, Facebook’s organic reach is at an all-time low.

Facebook's organic reach is at an all-time low

That said:

You can still get in front of your fans… with boosted posts.

(And it doesn’t have to cost a fortune)

In fact, I paid 56 cents per click on this boosted post:

Facebook boosted post

The secret?


Here’s the exact process:

First, add Facebook’s ad pixel to your site.

Next, share your blog post on Facebook.

Share your post on Facebook

This will get you a handful of likes and comments… which pushes more people to engage with your post later on.

Now that you have some social proof, boost your post. And ONLY target people that visited your site in the last 30-60 days.

Facebook audience: ONLY target people that visited your site in the last 30-60 days

That’s all there is to it.

Email Newsletter

This is the ultimate content promotion superhack.

For example, I recently published this post on my blog:

SEO Audit checklist

And to get the word out, I tweeted the post…

SEO Audit tweet

…and sent a newsletter to my email subscribers.

Which do you think got more clicks?

The newsletter.

In fact, the newsletter got 12.7x more clicks than my Tweet.

Number of clicks to blog post

With that, here are 3 things I do to get lots of clicks on every newsletter:

First, I keep the design super-duper simple.

Backlinko simple email design

No logo.

No fancy graphics.

Just plain text and links to the post.

Second, I only link to ONE post per newsletter.

Link in email

Otherwise, your subscribers get “analysis paralysis”. And they don’t click on anything.

Finally, I only email my best stuff.

That way, when someone gets an email from me they say:

“Nice! Brian’s sending me something cool”.

Which has helped keep my open rates above 35%… even though I have over 100k email subscribers:

Email open rate

LinkedIn Organic

If you’re in B2B, you NEED to hop on LinkedIn.

Unlike Facebook and Twitter, LinkedIn organic reach right now is GREAT.

For example, here’s one of my recent LinkedIn posts:

Recent LinkedIn post

And that single post got 56,872 views.

LinkedIn post with 56,872 views


To be clear:

Not every LinkedIn post does this well.

For example, this post was kind of a dud:

LinkedIn dud post

But 13k views is still WAY more than I’m getting on most other social networks.

Email Outreach

Outreach is still the best way to get your content in front of influential people.

But you can’t just spam people and expect it to work.

For example, I get generic emails like this all the time:

Generic outreach email

And I instantly delete them.

But when someone takes the time to send me a personalized message, I’ll at least check out their post.

Personalized outreach email

And if the post is a good fit for the Backlinko community, I’ll share it:

Brian email showing his Tweet of the post

Bonus Chapter:Content Transformation

Content transformation

Email newsletters.

YouTube video scripts.

Social media posts.

I used to write them all from scratch.

But over the last year or so, I’ve been trying a new content marketing technique:

Content Transformation.

Let me show you how it works with a real-life example…

Earlier this year I wanted to make a YouTube video about backlinks.

Back in the day, I’d open up a blank Google Doc and start on my outline.

But this time, I used Content Transformation.

And the process was MUCH faster.

Specifically, I wrote my video script based on this guide from my blog:

Backlinks Guide

For example, I took this strategy from the guide…

Link Roundups article

…and reworked it for the video:

Link Roundups reworked for a YouTube video

Even though this video was mostly repurposed from existing content, it got 20k views in its first 30 days:

Backlinks – Video views

And it now has 88,859 total views:

Link Building video views

Not bad.

Now It’s Your Turn

Now it's your turn (How to Write a Blog Post: The Definitive Guide)

I hope this guide showed you how to write a blog post.

Now I’d like to turn it over to you:

What’s the #1 tip from this post that you want to try first?

Are you going to start using brackets in your headlines? Or maybe you’re going to promote your content on LinkedIn.

Or maybe you have a question about something you read.

Either way, let me know by leaving a comment below right now.

  1. I don’t know how you do it Brian but you’ve pulled it off again. Cracking post and brilliant idea regards Udemy and many other things I had not thought of. Great post as always Brian

  2. “Write Like You Talk”. A great tip here. I’ll definitely try this particular tip in my next blog post to see how it goes. Thanks, Brian for this insightful article. You are a genius.

      1. One technique I use is the “voice typing” function on Google docs. This means I’m literally typing the way l speak because I’m speaking into the microphone. Not only can you punch out content quicker, but it comes across a lot more as if you are actually talking. This has improved my active voice scores on Yoast SEO, transition sentences, Flesch reading score etc etc. And it has increased my traffic also. Best part is that it’s free!

  3. Hi Brian,

    Thanks for the post! I just shared it with our team of writers and am asking them to choose what aspects we can improve on.

    One question. We mainly do content marketing and social selling for high-end B2B products. Many of our clients don’t want list posts. Do you think there’s a way to reposition listicles so that they’re more compelling to B2B clients?


    1. Hey Alex,

      You’re welcome. I’d consider a guide format, like this one. In many ways, it’s a list post in a different package. Each chapter/section is a list of 4-5 tips.

      1. Hey, Brian. I have been your fan since ages, and have followed your advice on how to optimize the content of my site. In fact, I left a few comments on your YouTube videos time by time.

        After applying your tips as religiously as I could, it worked! Super stoked!

        Thanks a lot, Brian. You’re the best and a gift.



  4. Love the idea about using Udemy Courses for topics.

    Using an active voice is tricky for a lot of people. I find it helps to draft a post and go back to it a few hours later – looking at it with fresh eyes. Then it’s easier to spot where you’re slipping into a passive voice.

    Thank you yet again for your wonderful content!

    1. Thanks Alison. One shortcut that’s helped me with the active voice: the shorter sentence is usually the active voice (in terms of character count).

      For example: If you plan on writing a blog post vs. If you plan to write a blog post.

  5. Amazing stuff Brian, as pretty much always.
    I like you angle of finding topics people are willing to pay for to learn.
    That must mean they’d be interested to read about it for free in an awesome blog post:)
    I’m gonna share on Twitter, because your formula works:)

  6. I don’t know where you get all these ideas and strange thing is that no one shares such tips on an internet.

    I loved your blog posts as it makes super easy for any one who is struggling to write a post in detail.

    Great work!!!

  7. Awesome Article As Usual Brian,

    Quick Question About Chapter 1 and 2.

    Does the Proven topic that is found In Chapter 1 would it work with any of the Blog post template or it all depends on the topic?

    Agree that one should write in short Sentences and paragraphs because a lot of persons only skim blog content these days online before reading.

    And I found that the subheaders are a great attention grabber when included in blog post especially when it is written with a strong benefit.

    Very Action pack and fluff-free guide Brian keep up the Awesome work!

    1. Hi Floyd, thank you. Ideally, you’d pick the template that’s the best fit for the topic. It’s more art and science for sure. But it does depend a lot on the topic. For example, a topic like “SEO tips” is perfect for The Expanded List Post.

      1. That’s True…

        Thanks For the tip…

        Was just wondering if there are some template that’s strictly for certain types of topic..

        but I think I Get the Idea..

  8. As usual that’s indeed a great article! You started off with an interesting chapter to find the proven topics. In fact, I was unaware of the Udemy and Conference agendas. That was new for me. Every time I read your article, i learn at least one new tip.

    Anyway keep up the awesome work.

    Waiting for the Next article..:)

  9. Hi Brian,
    Thank You sooo much for this most detailed and comprehensive post out there on blogging as a free giveaway ! I will for sure share this! WELL DONE!

  10. Dude! I wanna be like you when I grow up. You make my post looks pathetic. lol. Such GREAT information and valuable. I can’t believe this is free stuff. I hope that I can be as successful at building my audience as you have been. Kudos, and thanks so much.

  11. Awesome post Brian! I think I do most of these to some extent, but you’ve made me realize I need to do all of them better. The topic ideas were extra epic.

    1. Thanks Nick. I made the topic ideas section a point of emphasis because I feel like the same ideas get tossed around all the time. It was time to shake things up, LOL.

  12. I’ll share what exactly do i feel when I get an Email from you :-
    ‘Email Notification :- Brian Dean’
    “What! New Content from Backlinko. Finally, I’ll be able to learn & implement something new!”
    Opens the Email -> “where is the link? let me click it without even reading the email.”
    Webpage Opens :- I’ll just skim through the topic…oh wait, this is new… more new ideas… how come i never thought about it. Yayy! Now i know what needs to be done…
    That was Easy !

    (Although in reality, you made it look easy with your in-depth explanation)

    Leaves a Comment expecting that I would receive an Email Notification when you’d reply to it….but that doesn’t happen 🙁

    I really think you should integrate a way to send some sort of notification when you reply to someone’s comment.

    1. HA! That’s awesome. And thanks for that suggestion. I know WordPress can have it so you get notifications when people reply to comments.

  13. Hi Brian,

    You are just an awesome blogger, how a man can write these types of content?
    Really grateful and thanks for sharing.

      1. Hi Brian,

        This is a very important topic you have written.

        How to write a blog post is a well searched keyword.

        I’m 100% sure all the currently ranking articles will loose their rankings.


        Because Brian Dean’s this article will be #1 in Google.

        Mark my word.

  14. Hi Brian,

    I am new to your website. I have subscribed your newsletter and today I landed here from your email. I always want to know how to write a blog post. This illustrative guide will definitely improve my blog stats.

    Thanks and regards

  15. Great article Brian! Love your writing and work! It definitely takes a while to go through and digest your guides, but you definitely nail it with your design and readability! Thank you!

  16. I do not have a word to say, I am a person who is in a completely different career. But I now am learning DM for gaining knowledge. And I must say there is no better place to learn then Brian Dean. The knowledge and concepts you provide are phenomenal. you are an Inspiration. : )

    1. Thanks Rajat. I was in the same boat back in the day. I used to be a registered dietitian and now I’m a blogger/SEO pro. Crazy times!

  17. I can’t wait to get the PDF version of this post as we use to have from other posts 😉

    Thanks, Brian;

    I can’t just appreciate what you gave me enough,
    you bomb my brain with knowledge

    (brain and Brian) Hmm, no difference at all <3

  18. I’ve been blogging for a decade and still I’m learning some great tips after all these years. Thanks Brian your newsletter is the only one I subscribe to.

    I’m going to try the brackets in the headline by the way.

  19. I need to manage time to read your detailed article…

    My question, is this article perfect for news type post that last live 1 or 2 weeks maximum ??

  20. I think the SEO optimization is apt. I recently started work on a blog and noticed that whenever I included specific keywords in my Meta description (even if I do not use the exact keyword in the title) I ranked above my competitors (who have a much higher DA) than my blog. I don’t really understand how or why.

    Initially I have read that Google pays more attention to the SEO title and the Meta description is more of a CTA for the users. Perhaps the effect I am seeing is indirect (In that a higher CTR will definitely lead to an upwards movement in the SERPs).

    I’ll appreciate it if you can shed more light on this for me.

    1. I’d guess that it’s CTR-related. Google has said several times that they don’t really pay attention to meta descriptions for SEO… but users definitely do. So that’s my guess.

  21. HI Dean, you have solved 90% of the problem most people are facing when it comes to writing a blog post. I have learnt a lot from you, thanks for sharing.

    1. Hi Anthony, you’re welcome. That’s true: it’s probably not possible to cover everything there is about writing a blog post on a single page. There’s a lot to it. But 90% is pretty darn good!

  22. Hi, Brain, thanks for your great post, this teach me a lot
    I’m Keen, a freelancer SEOer from China.
    You are very popular in China marketing groups, people talk about you, learn from you and even nickname you :).
    Maybe you can translate your post to Chinese, let more SEO newbie know about you.

  23. Hey Brian,
    Thanks again for another great post.

    Would you believe this? I was searching Google ‘How to write a blog post’ and going through some of the results.
    After a while I Googled ‘How to write a blog post’ + backlinko, I know your posts are real meat.

    I did not find any.

    Surprising part: I was looking into my emails and noticed the subject ‘Blog Content’ and it was from you (Brian Dean).

    How amazing!! You just published what I was searching.
    Thanks a bunch.

    I’m looking to write blog posts on Artificial Intelligence. Any special tips apart from what was already published in the post?

    1. LOL! That’s crazy. What are the odds, right?

      I’d say that the strategies here apply to pretty much every topic. I pulled a lot of the techniques from me working with lots of blogs in several different industries.

  24. Hi Brian,

    I was having a short break from studying Google Search exam.
    I clicked through your email….and thank you!

    This is a complete outline on how to craft a blog post, how to optimize and promote it. Excellent stuff.


  25. Brian, you’re a go-to resource for me and my content team. Thanks for your work. I especially like the detailed suggestions for crafting a good headline (and the charts with effective ways to begin them).

    Many thanks!

  26. Maybe I WILL try brackets in my headline. I use Headline Analyzer (HA) all the time and I try to keep my rate over 50%! Too ambitious? It would be nice to understand their scoring process. I’ve scrapped some pretty awesome headlines (by my standards, of course) for higher-scoring headlines.

    1. Hi JL, nice! Headline analyzers are great. But at the end of the day, I just use them as sort of a rough benchmark. Like you’ve found, they can give killer headlines a really low score.

  27. I am starting my first blog ever, and I must say that this is absolutely amazing – your tip about email outreach and how to get clicks from emails is absolutely invaluable (I totally clicked your email link to this post)! I will implement that immediately, as well as your tip about using brackets and parenthesis. Thank you so much for your excellent insights and guidance!

  28. Thanks, Brian! Greatest guide I saw in several months.

    Content Transformation is what I’m looking forward to giving a try.

    Surely it saves a lot of time and effort. Also, If you have badass blog content, do a little work and you’d end up with a badass video content 🙂

    1. EXACTLY. I can’t believe I just started using it. I used to start everything from scratch. This is 10x faster.

  29. This is great content for bloggers. But what about ecommerce sites with a blog? If you sell chairs for example, how do you go about searching for proven content in Udemy?

    Also Ahrefs is a paid service. Is there an alternate free one for smaller businesses?

  30. You got me spell bound Brian.
    Great work.

    For me, I’m seeing more emphasis to target profitable topics (what sells) rather than heading straight into the mills without a blueprint.

    1. Well said there. I also pay close attention to CPC to get a rough idea of how well people searching for a keyword will convert down the line.

  31. I work for a digital marketing agency and I think you need to come in for a training day. This post was very informative and I was looking forward to each of the sections. Thanks for sharing your knowledge with us Brian.

  32. I am learning so much about SEO and blogging from you. I am from Bangladesh. English is not my mother tongue. So how can I write awesome blog post in English targeting European and American audience?
    Have you any tips for me please?

    1. My only advice would be to try to get feedback on your writing from native English speakers. Your English doesn’t have to be perfect to succeed. But that feedback can get your English writing to the level it needs to be.

  33. Hi, Brian!
    Great reading! As always! Thank you!
    One question. Have you ever checked your website for web performance on Google PageSpeed Insights. The score of that page is so low!!! Don’t you care about it? At the same time on mobile, that webpage is loading pretty fast. How have you achived that?
    I always struggle how to pick 20 images from the photos we have to not to create a very heavy page! And you tell “95 images”!!!

    1. Hi Iryna, I actually have checked and our score is low mostly due to the images. They do slow things down. To me, I rather put out amazing stuff even if it makes the page load slowly. But as you said, the page in real life loads fairly fast. That’s mostly because we compress out images quite a bit.

  34. Hi Brian – Your tips & guidelines are a goldmine! My husband and I own a small business. We are the leader in our industry. We manufacture and wholesale Mexican tile & stone and ship it worldwide. As part of that business, I ‘put out’ blog content specific to topics in our industry. Posts just like this one are WILDLY valuable to someone like me… in the trenches of leading a niche industry. Going forward, I will reframe my approach to blog content creation. Thank you for sharing your expertise!

    1. Hi Melanie, Oh nice! Very cool to hear that you’re using content marketing in your niche. Also, glad you enjoyed the post!

  35. Outstanding article. Even though I was pretty tired, I read the whole darn thing. And very slowly I might add. lol …
    Getting my numbers up is very intriguing to me. FB and LI and Twitter.
    It seems like I hit a wall on Twitter, so I have no idea what that’s about. But, with LI and FB, I need to have my numbers higher, and would like to know your tips, strategies or ideas. Only thing I have with LI is a pretty decent strategy, but I haven’t started on that yet.

    Thanks in advance,

  36. It’s huge and informational. Especially, those bonus chapters were superb to read. I will try to use your method in the near future. Thank you so much, Brian (No-1 SEO Master in the world)!

  37. Amazing stuff again. As others has mentioned, the Udemy and Amazon “trick” is great. Just get rid of the “definitive” guide. It’ so 5 years ago, and nobody ever writes a definitive guide. Not even you. You still write amazing post though. But enough with the bragging about “ultimate” and “definitive” guides. I know it pulls in the gullible crowd, but scares away the rest.

  38. Great post. The strategy I am going to implement is going to be what I’m calling your “complete guide strategy”. So many blog posts are give cursory knowledge of a topic and are obviously half-assed. Your “complete guides” are very informative and I know that I will get valuable information from reading them. I am going to give the extra effort to give that type of information to my audience. The world is full of half-ass spam. People need more complete knowledge.

  39. Brian, Awesome post as always.

    I just wanted to ask in the last of the article, you mentioned that the link roundup video got 88K views in a month but you missed the point that you already got 200K subs. Wouldn’t that will impact the results.

    1. Thank you. Yup, having 200k subs is nice. It’s more that I was able to get an above-average amount of views (for my channel) using largely existing content from my blog.

  40. I am just starting off my site and this post comes as a breath of fresh air. Just can’t thank you enough for putting these valuable resources for our learning, Brian.

  41. As always, your posts are so amazing that I wonder what I’m even doing trying to help new bloggers. I just reference them to you.
    I have a question, though. It’s a bit personal. How do you make your money? I make mine through ad income and affiliate links, but I notice that your posts don’t have those. I would love to drop the ads and keep a site running, but (as you know) it costs money for things (such as email service).

    1. Hi Jennie, thank you. I appreciate your kind words. Backlinko is an SEO training company (we sell courses about SEO, YouTube and am working on a few more).

  42. I have a small quick question.
    Personally i don’t include a lot visuals as it slows down the loading time of the webpage.
    But, you recommend to add more visuals.
    Will it not increase the loading time and thus drop my rankings on google for that page?

  43. I am wading into the world of blogging from a completely different career hoping to launch by the end of the month. Every other day seems to be either super frustrating or super encouraging. Today is an encouraging one and largely that is due to this article. I’m sure I will be re-reading it a bunch of times thank you.

  44. I have a confession to make: The best part of getting an email that Brian posted new content, is to click on the table of contents on top and watch the s-l-o-o-o-w slide down to the section.

    Great content as always!

  45. Another great guide. Took a bunch of notes into my checklist so that I can systematize the process when things are ready.

    In the past I haven’t been toying much with Linkedin, but after reading this post I think I might have to dip my toes into it.

    (there’s a minor typo in the guide. Should be “Advanced Marketing Institute, not “American Marketing Institute”.)

    Thanks for giving us a bunch of laser-focused advice on content creation. The ultimate guide idea for instance is now becoming one of our favorites.


    1. Thanks Tom. If you do anything even remotely B2B-related, LinkedIn is LEGIT. It’s one of the few social networks that’s getting more active users and user engagement.

  46. Very nice, we’ve been doing Facebook boosts but not using the ad pixel on our site. I always learn new tactics from these posts, thanks Brian!

  47. Another epic post Brian.
    You covered everything.

    EMV is something new I learnt from reading this. Great!

    I wish you covered more on Content Promotion. Is there an article coming that covers in-depth how to promote content effectively?

    1. Thanks Nissar. I try to keep content promotion-related stuff for SEO That Works students. Otherwise, the strategies get overused.

  48. Brian, I have struggled with how to come up with blog ideas and how to write as well as push it out. You have answered all of my questions and given me some very actionable items. Keep up the good work!

  49. The content you share on your blogs it always easy to read, digest, and implement. I think for this blog, my best take away was using more images and graphics. Thanks!

    1. Thank you, Chefoo. I definitely get writer’s block. One thing that’s helped me is to always work off a template or outline. The problem is really the blank page. It’s super intimidating.

  50. Hi, this post on blogs had more useful info in one place than Ive ever found anywhere. and it meets yourt test, easy to read. thanks. is there a way to download the entire post? thanks, richard

  51. Hi Brian,

    Just finished writing my first blog post yesterday. I knew it wasn’t the best but after reading your AMAZING post, I know it kinda just sucks. Hehe. Just wondering a couple of things… If you would be so kind to answer…
    1. When you write posts like this, is there a monetisation end goal? I don’t see ads at all or affilate offers
    2. What’s the rationale behind answering every comment? Its amazing that you do it and no doubt everyone appreciates it (I definitely do!), but just thinking from a passive income point of view, it seems life a lot of work.

    1. Hi Anthony, 1. Backlinko is an SEO training company. 2. It IS a lot of work. But it’s just something I started doing to connect with my readers and just never stopped.

  52. Amazing post! Thanks, Brian. You always deliver the goods. Going to Udemy for ideas is gold. I’m going to try that out next week. I’m a big fan of your definitive guides. Looking forward to this post being available via PDF.

    I just clicked the internal link to The Content Upgrade post. Here we go!

  53. Hey Brian,

    This is very informative, since creating a very good content is just like a goldmine also, you should digged deep to have an amazing topic that readers could be more interested.

    Thanks for Sharing!

  54. Thank you Brian Dean for sharing this helpful article.

    I am a reader of backlinko blog. I have learned a lot from extremely useful blog posts. I have applied to my plan and it has very good signals.

    Once again, I would like to thank Brian Dean.

      1. Hopefully one day Brian Dean will share a talk about a more detailed “Structured Data” and how to use data effectively. Thank you

  55. Hi Brian,

    Thank you providing such a detailed explanation regarding “Writing a Blog Post”. I am running to blogs for my own business i usually write blogs by myself. These tips will help me a lot in my next BLOG writing.

  56. Great post Brian!

    There are a lot of posts targeting this very keyword and I think you’ve written the guide as a newbie would like to read or learn about writing a blog post for the first time.

    Thanks for simplifying the process.

  57. I was struggling with find topics to write about for my blog. But the idea of using Udemy and Amazon is just great. It helped a lot. Thanks for sharing blog post templates too.

  58. Very helpful guide Brian. I’m going to try content transformation and I guess have to increase my font size.

    To be honest I loved the concept of the list post that you shared here in this post.

    I’m currently writing a list post so definitely I’ll implement those tips in my upcoming pots.

    Thanks a lot!

  59. Love your posts Brian, they are very informative and truly said in previous comments, attractive visuals and graphics. I really like reading them.

    Just a simple question for you. What would you suggest as a definitive guide for people starting blogs from the very scratch, not just writing the post but for graphics,seo, shares, monetization everything?

    1. Its simple…but it’s not easy. It takes a ton of hard work to write blog posts that stand out and get noticed.

  60. Great stuff Brian,

    I’m afraid I still get terribly confused with SEO, specifically when you talk about meta and tags.

    Could you explain this jargon, once and for all, so a simpleton like me can understand?

    Many thanks in anticipation.


  61. Insane blog post Mr.Dean!! And it came at the perfect time, right when I was looking at starting a blog. This will be a great help! Just one quick observation: On your footer, you have your social sites listed including Twitter and YouTube. But I don’t see Facebook there. Is that intentional? Thanks for this great blog post. Bookmarked!

  62. You nailed it again!

    As usual, this is a great post on “blog writing”.

    The way you have simplified everything in a single post seems easy to understand and some of the ideas are truly new to me.

    Thanks for doing all your hard work that will definitely help millions of beginners in discovering their blogging journey.

    Great Brian!

  63. Oh my my, lost for words, this should be embedded into WordPress installations by default (read this before your first post or something), it’s a bible on blogging, insanely comprehensive and in the end.. you make it look easy. Thanks Brian!

  64. Fricking awesome post, Brian! This should help a lot of people (myself included) codify the seemingly simple but hard-to-pull off task of writing effective blog posts.

    Keep up the great work!

  65. Hey Brian,

    You are amazing each and every stuff for writing a high-quality post you cover.

    really I got a lot of ideas from this article.

    and that real-world example is amazing to get a better understanding.

    Thanks for sharing your secrate

  66. Woah man!! How much time actually do you take to write such an insane blog? I am an SEO and I know how hard it is to do research, gather the right info and then portray it online for users who actually don’t know about such tricks. I’ll be in touch with you to grow my site’s business in Dubai. Lol

    1. Hi Hasan, a post like this takes 15-20 hours to write. Plus a team of people to edit, design and code the actual guide. It’s no joke!

  67. Hey Brian,

    You always make me feel happy by writing extremely actionable post like this.

    Easy to understand post like these are really helpful for all the new bloggers out there.

    Thanks for creating Backlinko!


  68. Hi Brian,

    Another wonderful stuff, Please let me know about OBP content formula how can we implement it into our blog. I also saw your video about it.


        1. Yes, I know the video you’re talking about. I just don’t know what else there is to say outside of what I outlined in the video.

  69. Wonderful post, Brian. Not only is it an SEO guide but demystifies the craft of writing a blog post. I wish I read this 5 years ago. Better late than never! The information regarding the 20 headline phrases which get the most shares is fascinating. Will definitely experiment with them.

    1. Hi Hazel, thank you. I wish I had a guide like this back in the day too! It would have saved me a lot of time publishing posts that no one read.

  70. I can say that I read quite a lot of SEO blogs, but you Brian, you write the most amazing articles. All I can say is hats off to you…I should try to make my posts more similar to yours.
    Can’t wait for the next article 🙂 Keep up the good work.

  71. I make my team read every one of your posts. I say “Read Brian’s posts and you know more about SEO than me”. Keep up the good work and hopefully bump into you somewhere in the world one day 🙂

  72. As always step by step guide. fully covered the whole topic very well. thank you for this amazing guide Dean, it’s really helped me a lot. Udemy and Amazon Look Inside are totally new for me. My team members also need to read this amazing post. 🙂 Thanks once again.

  73. Brian,

    I am brand brand new to this and I can’t thank you enough. Things that had been gibberish now make sense. I can’t wait to learn more.

  74. Hi Brian,

    Recently, I have started with a new blog. I struggled a lot to find new topics for my blog. This epic blog post help in many ways. Thanks for making my job easier.

    Great Job!

  75. Brian,

    Thank you for taking the time to write and publish this article.

    I really appreciate you sharing the results you are getting from sharing your content on linkedin.

    Looking forward to implementing all of these tips into the content strategy for my software business.

    – Jamiu

  76. Some great tips here! I do find that some of the suggestions you provide here actually detract from the user experience. For example, reading some subsections I lost track of where in the article I was several times. Also because there were lots of them some images seemed to be irrelevant to the points you were trying to make.

  77. Amazing content as always Brian.

    Just one thing I thought of. Shouldn’t you include (or change) the share buttons to Linkedin as well? Better reach 😉

  78. Hi Brian I am a new follower of yours and are so grateful for your information and passion in the way you present information.

    I have a question:

    I was told by an SEO company not to use blog posts as a landing page (that is to draw traffic in via this) I am confused by why and wondering if you have any insight you can share

      1. Yes thats what they were essentially saying – it should just be there for interesting content for the reader rather than to convert, which confuses me because I thought that the motivation is to present something useful to the reader that can help them and naturally this will bring traffic… maybe thats why I am confused it doesn’t make sense?

        1. That makes sense. To be fair, it is hard to convert blog readers into customers right away. That’s where building an email list comes in. It’s the bridge between the two.

  79. Hi Brian,

    I am a newbie blogger and I was hooked by the tool you have shared in analyzing my headlines through Advanced Marketing Institute’s free headline analyzer. I tried all my headlines and got a score of 37%+! So cool!
    I will keep on reading your post again and again to remind me how to write a killer blog post. Thank you so much for always sharing amazing unparalleled, helpful contents. Keep it up.👌😉


  80. Brian, do you use Yoast when writing your extensively detailed blog posts in order to get top search-rankings on Google for as many short-tail and long-tail keywords as possible?

  81. Hey Brian,

    Thanks for a complete guide, First I will be implementing with a font size RULE. I’m using an 11px font size on my blog, that was my mistake and I realize it after reading this blog post.

    Although, my blog is new and I just posted 3 blog posts. So, I’ll update the older posts and upcoming blog post will definitely with a Font size of 17px.

  82. Hey Brian,

    You have literally created on of the best step by step guides to writing an epic blog post. Shared my favourite Pic of the piece on Twitter.

    Although I will comeback to this time and time again, have you given up on the download able check lists that you used to write in your posts?

  83. Brian I just simply love to read your articles. They are visual delights besides providing tons of value. And most importantly, there is always a trick or point which completely blows me over. I am mainly stuck at how to find the right topics for blog. The Udemy tip was fantabulous.

  84. this is probably the best guide how to write the good blog post. I always struggle with the good title. I dont want to do click bait titles… anyway great guide i will be coming back to it a lot

  85. Thanks for the insights.
    I am back to writing more blogs. Took couple of years off from my freelancing. Taking it seriously now again.
    Would love to know your tips and ideas on how to focus for featured snippets too. My website do get featured now and then but its location based at the moment I guess.
    Thanks again for providing such great content for free ( and yes without 5 or 6 popups) … Much appreciated.

  86. Hey Brian, thank you for writing such powerful post.

    I will start implementing actually all of the technics you mentioned since I don’t have any experience writing a post.

    Do you think is a great idea to do so even though I don’t have any expertise writing in English?

    1. You’re welcome, Alexander. I’d write in your native language first. That way, you can get a feel for the process without having to worry about how to phrase things in English.

  87. Excellent post ! I’ ve started to use your techniques in my niche. Now I’m on the way to publish my ultimate guide. I will give you a feedback in few months how it goes with stats.

    By the way I have a question: Is it worth for SEO to link to webpages from different countries ? I am polish and there are much more sources in my branche from US. Does the linking to big authorities from foreign countries let my page ranking in Google explode ?

  88. Hi Brian

    Thanks for posting.

    I have been looking to improve my blogging.

    Here is my first attempt using some o& your advice.


  89. Hi Brian- thank you so much for sharing your wealth of knowledge. I am wondering if you have any strategies for replacing a high performing, yet out-of-date article with a brand new article covering the same content. We really need to pull the old article, but are afraid we will lose traffic and harm our brand by a dead link showing up in search results. The old article attracts tons of views, almost 500% more than the next closest competitor. As you can see, that one article has a pretty outsized impact on our site. Would you recommend a redirect from the old URL to the new, or something else?

  90. Thanks so much for this, Brian! I am subscribed to Backlinko and I agree the simple clean emails with just a few sentences always make me click on the link! Great and helpful content as usual.

  91. Hi Brian, awesome content as always!
    I believe it ranks well with google now, but am I only one who struggle to read the content? Your every post I have in my browser opened for at least 14 days until I get to it and even then it is pain to read it all at once (because there is so much content). But how to solve it and still have comprehensive content?

  92. Conference agendas! That’s epic. I wouldn’t have thought of that one in a million years. I have so many ideas already.

    What would your best source of ideas be for service industries like plumbers and hvac companies?

    Thanks again Brian!

  93. Hey Brian,

    Hope you are doing great.

    your post is an eye opener, you have cleared many of my misconceptions.

    for ex. I used to write long paragraphs (i mean I am still writing, hope I will not do in future) and thought visitors love this but never thought it is boring no matter what it contains.

    and I will definitely try to use Brand strategy.

    Keep rocking 🙂

  94. Great tips on how to write a blog. The Udemy research idea is great. You can also click “Expand” to see the full course curriculum, kinda like the Amazon “Look Inside” trick. Thanks!

  95. Hey Brian,

    Thanks for the great post.

    I am going to implement this format to one of my new articles and monitor the results over the next 2 months. As well as edit an existing article to see the results for that.

    I think the format of an article plays a massive role for 2019 and the near future. The way Google is displaying results for question based queries shows this to be true in my opinion.

    Thanks again, really love your posts!

  96. Hey Brian,

    Wauw, thank you so much for this powerful post!

    I already knew about Ahrefs “Top Pages” (it’s genius). But i’m definitely going to look at the Udemy and Amazon strategies. Can’t wait to see the outcome of it!

    Thanks again!

  97. Brian,

    I have read this a few times and wanted to ask. How do you create the opening red panel to this post? I started thinking it’s a graphic but then that would lose the SEO value of a H1.

    I’ve never seen a post that’s so clean and easy to read. Love your strategies, enjoy your work immensely and will now return to my own drafts…demolish and start again!!

  98. Hi Brian,

    This is the best article i’ve ever seen.

    I am using wordpress. Can you let me know how did you create the index of the page.

    Did you use any plugin or any other way.


  99. Impressive, surely try them out all. great insights. the most appealing tip EMV headings even during reading applied & got amazing result for my future post.

  100. Great article once again Brian. I really like the Udemy research part, it is definitely going to help my website.

    And I am still waiting for your “Definitive Guide” on Local SEO 😀

  101. Hey Brian, Another great article. Thanks so much for adding value. I’m confused about how the blog posts that I ideate from Udemy. How can I go about marketing them? Do I need to still figure out relevant keywords for it? Because without having a promotion strategy in mind I guess writing isn’t going to yield business results.

  102. Hey Brian! This was a great post. I found the section on promoting content most useful. Most of my clients are B2C and have a huge email list. But because their newsletters are templated and contain a lot of links, the blogs don’t end up getting any clicks. I’m going to try a simple text email newsletter for sure.

  103. Hey Brian,

    Totally agree that LinkedIn organic reach blows Facebook’s OUT OF THE WATER. For best results, do you post a long status update or post an actual article on LinkedIn?

  104. Brian, this post is probably one of the most helpful I have ever seen – some of the ideas I have seen before, but never all in one place, so thank you for this!

    The most useful points to me are how you explained the Expanded List Post and Tools of the Trade as well. I will take these ideas and use them when building my blog posts from now on!

    Unfortunately in my business, however, the content ideas have not been super helpful. As a criminal defense lawyer, my topic is not well covered in Udemy or any of the other paid course or subscription based websites as you suggested. Pretty much all that’s left to do is the competition research and discover what’s working there.

    Any other ideas would be greatly appreciated. And thank you again for an amazing post!

  105. When you’re updating and improving an old blog post, do you ever see your rankings and traffic initially drop? Does it recover on its own, and if so, how long does it take?

  106. I think there are not so many rules with writing a blogpost, rather the blog should come from your heart. There should always be a beginning, a middle and an end and if you want to drive customers to your blog or your site then you do need to use SEO. But if a blog is well written, it is going to drive people to your site. Writing comes more naturally to others though, so you know, perhaps there are some people who would like to follow the rules here. And I must say, I wouldn’t mind having more visitors to my site and I would love to see an increase in my google rankings. Maybe you are on to something.

  107. Wow! This is epic content. Unbelievably great. Thanks Brian for your generosity.
    Now I have to start implementing these amazing tips.
    PS: I found out about you via the amazing Ann Handley.

  108. As a former journalist now in the marketing arena, this was a fantastic read. Several of the tips you provided are similar to tricks I used to research and write feature stories. I have this bookmarked and will definitely visit it again. Thanks so much!

  109. Thanks Brian,
    Absolutely awesome post, and maybe one of the longest I have read. Point is I read it clear through to the end at this point the 340 comments are solid testament to the value it brings. More insight here than in many a product I have purchased over the years.

  110. Hi Brian, I love your work and im currently reading and re-reading this post and ive realised that my best performing blog pages are pages talking about places to eat and drink in our region (even thought we are an accommodation business). Is this bad?? I feel like people want a guide to our area, but I don’t know if all traffic is good if they are not going to convert or book to stay? We are probably the most expensive place to stay in our area so this may not be qualified people. Would greatly appreciate your opinion… Do I write a definitive locals guide to the best places to eat and drink or is this the wrong content for our site?

    1. Hi Karly, good question there. It’s tough for me to say without digging into your Google Analytics conversion data. But in general: a) a certain % of folks that come to your site via content do convert b) the links that you get to that content can help your commercial pages rank better.

  111. Hello Brian!

    I recently suscribed to your list and this is the first article a read…I can tell you that I loved it!!! Now I want to learn everyhting from you. As I was reading it I just kept thinking I needed to read all the articles you used as examples (that will take time as just this post has a lot of info). I am new learning about SEO and working at a webpage. Do you have any tip or recommendation for starting a blog or writing those first articles? Thanks for sharing this great content.

  112. “Short paragraphs are easier to read.” Couldn’t agree more 😀 I “wow” at the length of the article, and it turns out to be very easy to follow the guide. Thank you for sharing.

  113. “That’s why we use 18px font here at Backlinko.”
    => actually, the developer tools in Chrome tell me that you’re using 16.75 pixels

  114. Thanks for another great post, Brian.

    How would you balance the Expanded List Post type with still going after a list-type Featured Snippet?

  115. Brian
    i love the way you are winning each and every single time brother.
    Thanks for all this hard work man.
    one issue – you locked a few articles for getting the email, and I gave it happily but why I need to unlock the contents again and again?
    bad ux bro.

  116. Brian I swear you have the best posts…I love your PPP Formula!

    Definitely taking note of that so I can add to my writing approach. So simple but powerful!

    Looking forward to more of your content!

  117. Thanks for sharing this Brian. I got so much useful information from this blog especially the PPP formula. I will surely try these strategies to improve my writing skills.

  118. Hi Brian really good stuff as always.
    It may not directly relate to the topic although in regards to the email newsletter it kinda does. Do you have any blog posts or tutorials for businesses sell something? For example: car dealer, vacation package, etc. Basically where people need something, but after they got it they don’t necessarily want to hear from that business frequently or regularly.

    I’d love to get your thoughts on this and if you have anything about this on your site.

  119. Wow what a post! I’m learning so much from you as I create my first ever site. This a random one and really seo – but I was wondering where you get your icons for your posts and where you create your infographs? I’d love to use some in my posts!
    Thanks for a wonderful, informative site Brian!

  120. Wow Brian, this article was really insightful!
    You got me with the Facebook retargeting – organic traffic on FB seems to be non-existent, especially in comparison to twitter.
    I gotta try doing it your way.

  121. Hey Brian, how are you handling font size on mobile? I’m more of a content guy with decent WordPress skills but little to no CSS skills. How different are your desktop font sizes versus mobile font sizes? I’m assuming you can’t go big on mobile because it makes the screen obnoxious. Comparing your mobile site to mine, it looks like the standard paragraph font is about the same size, but your line spacing is maybe double ours.

    Since 70-80% of our traffic is mobile, I’d love to hear your thoughts on font sizing and line spacing specifically for mobile.


  122. Hi Brian
    This is by far the best “how to write a blog post” article I have ever read. Incredible. Thanks for your amazing content as usual.

    I have an issue and I think you can really help me.
    I am about to create my own blog on WordPress but I also want to write at least 5 – 10 articles before I remove the “coming soon” mode. I am just afraid that it might affect my SEO.

    So my question is: Can I still write some posts under the coming soon mode or should I do it later instead?

    Thanks again for everything, Brian.

    1. Thank you. I’d publish them right away and remove the coming soon mode. That way, Google can index your content. And if you don’t promote your WIP blog, no one is going to see the fact that you have 3 posts.

  123. This is a great post I ever read Brain!

    I usually look for the experimental materials from Moz and news updates from SEJ.

    But when it comes to learning SEO, my keyboard automatically types in “Keyword + backlinko”.

    Thanks for this wonderful guide Brain!

  124. Hi Brian, I found this post through Shannon Mattern who says you’re the expert and wow, you are 😀 I’m going to read through it again and try to apply some of what you’ve recommended to my blogs. I must tell you, I’m a visual artist who imports and sells a pro paint line from the Netherlands and so much of what i do it train and guide painters (both DIY and professional) on how to use the products. So I’m going to follow what you’ve shown here, even though I hate writing 😆, I actually think it will become easier with what you’ve shown how to do, thank you!

  125. I love how you give practical tips inside your blogs/guides & use them yourself for that specific blog. Like that branded strategy case study (the skyscraper technique is a great example). Or your TAC in the conclusion, which is also present here.
    Do you think you have any benefit from the comments (like this one) as well (eg. content freshness)?

    1. Thank you, Jan. I think comments have more of an indirect impact on rankings. But it might help UX signals because people read and contribute to the discussion.

  126. This is a great overview, Brian! I especially liked the mention of the active vs passive voice – it’s something I’ve only recently started to pay attention to. And the internal linking point has always been a hard one to follow. Do you know of a specific tool that can help with that?

    1. Hi Vassilena, thank you. I actually still do internal linking by hand. There are tools (including lots of WordPress plugins) out there but I haven’t tried them.

  127. Thanks for the great contribution. Especially for the fact that it is so beautifully structured. So I get along well as a blind person. 🙂

  128. Brilliant post, as always. Thank you.

    I have a question about blogs on e-commerce sites. I wasn’t sure whether it belonged here or on your SEO for e-commerce post, which was mostly focused on product and collection pages.

    Say I have 5 internal links to related posts to give Google the sense that this is a piece of cornerstone content, can I still also include links to products in addition to that number? Won’t that dilute the strength of the signal that google gets?

    For example, imagine I write a post on how children learn through play and I link to relevant content that illustrates this concept. What will be the effect of also linking to 5 toys that promote this kind of learning but don’t have the relevant keywords in the title, URL or link. Won’t Google be confused?

    Thank you!

    1. You’re welcome, Alexis. You can and should link to your products there. As long as you only add a few and link to relevant products, you’re good to go.

  129. Hi Brian,

    Just a massive thanks for creating such awesome content. I am sure that the vast majority of the info you give away for free is what people are charging thousands of dollars for. I’ve learnt so much from your posts and videos recently, so thanks and keep up the AMAZING work!

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