Link Building For SEO: The Definitive Guide (2020)

This is a complete guide to link building in 2020.

So if you want to build authority backlinks to your website, you’ll enjoy the actionable tips in this new guide.

Let’s dive right in.

The Definitive Guide to Link Building
Don’t have time to read the whole guide right now?
Link Building for SEO: The Definitive Guide (2017 Update)

No worries. Let me send you a copy so you can read it when it’s convenient for you. Just let me know where to send it (takes 5 seconds):

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Chapter 1:Link Building Fundamentals

In this chapter I’ll answer the question: “What Is Link Building?”.

I’ll also show you why link building is still important for SEO in 2020.

Let’s get started.

What Is Link Building?

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

Why Are Links So Important?

To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet.

Back in the day, search engines like Yahoo! and Alta Vista (remember them?) were the dominant players. And they ranked their search results 100% based on the content on a webpage.

Enter: Google.

Their now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.

And they were right. Nearly 20 years later, links are STILL the best way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.

That said, thanks to updates like Google Penguin, Google now focuses on link quality (not just link quantity).

You might be wondering:

What is a high-quality link, exactly? And how do I build them?

That’s what I’m going to cover in the rest of this guide.

Keep reading…

Google Page Rank Algorithm

Chapter 2:How to Find High-Quality Links

How to Find High Quality Links

Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link.

That way, you can focus on building links that will actually improve your Google rankings.

With that, here’s how to identify links that are actually worth building:

Authority of the Page

Is the page linking to you a PageRank powerhouse? If so, that link is going to have a BIG impact on your rankings.

In fact, from years of testing, I’ve found that the authority of the page linking to you matters more than any other factor.

That’s because links from authoritative pages pass more authority (also known as PageRank) to your site.

(Note: Although Google doesn’t share PageRank information publicly, they still use it as the foundation of their algorithm).

You can easily check a proxy indicator of PageRank (“PageRating”) using Ahrefs.

Just pop a URL into Ahrefs and check out its “URLRating”:

Effect of high authority pages
Skyscraper Technique – UR Rating

Authority of the Site

A link’s quality is also determined by a domain’s sitewide authority.

In general, a link from a site like will have a MUCH bigger impact than a link from a no-name blogger.

While these links are tough to get, they’re well worth the effort.

Again, Ahrefs comes in handy here. Enter any URL from the site into the tool and check out the site’s “DomainRating”.

Link Building – Domain Rating

You can also use Moz’s respected “Domain Authority” metric:

Moz's Domain Authority metric

Relevancy of the Site

When it comes to links, a site’s authority matters.

But that site’s relevance also matters.

For example, let’s say you run a website about The Paleo Diet.

And you get a link from an authoritative site…about unicycles. Will that link still count?

According to an interview from an ex-Googler, not really.

According to that Google engineer:

“…getting a link from a high PageRank page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PageRank.”

In general, you want to get links from authority sites…specifically, authority sites that are closely related to your site.

Link’s Position on the Page

Is your link embedded in a piece of content?

Case study: Stumbleupon

Or is it buried in a page’s footer?

Backlinko Footer

It turns out that your link’s position on a page is important.

Specifically, links stashed away in footers and sidebars aren’t worth nearly as much as links found smack in the middle of a page’s body content.

Bottom line? You want your links to appear within the main body of a webpage.

Is the Link Editorially Placed?

No matter where your link appears on a page, you should ask yourself:

“Was this link editorially placed?”.

In other words, did someone link to you because they thought your site is awesome? If so, that’s an editorial link.

Or did you create a profile on a random site and drop a link? That’s not an editorial link.

As you might expect, Google puts MUCH more weight on editorially-placed links.

Quoth thy Google:

“…creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”

Link Anchor Text

Anchor text is the clickable text section of a link.

As it turns out, Google uses anchor text as a ranking signal.

For example, let’s say you get a link to your site with anchor text: “paleo desserts”.

Google sees that anchor text and says: “Hmmm. That site used the anchor text: “paleo desserts”. The page they’re linking to must be about “paleo desserts.”

Of course, like anything in SEO, keyword-rich anchor text has been abused. Today, building lots of exact-match anchor text links is considered spammy.

Here’s an example of what I’m talking about:

Anchor links

Doggy Loans

In short, I don’t recommend building links with keyword-rich anchor text. But if you DO get a link with your keyword in the anchor text, it’s time to celebrate.

Link Co-Occurrences

Co-Occurrences are the words and phrases that appear around your link.

Google likely uses co-Occurrences as “baby anchor text”.

This makes sense if you think about it:

The text around your link also gives clues to what your page is about. So why wouldn’t Google use it?

Link Co-Occurrences

Is the Link From a Guest Post?

A few years ago, Google came right out and said:

Matt Cutts

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
– Matt Cutts, Former Head of Google’s Webspam Team

Is that true?

Well…it depends.

Here are some red flags that can make guest posting spammy:

  • Someone is paid to publish the post
  • The post contains exact match anchor text
  • The site exists solely to publish guest posts
  • The site is unrelated to yours

But what if you publish a mind-blowing guest post on an authoritative, relevant site? In my experience, that link CAN help you rank.

Nofollow .vs. Dofollow

rel=”nofollow” is a tag added to a link that tells search engines: “Don’t count this link as an endorsement.”.

Obviously, when it comes to SEO, you want to get normal, “dofollow” links whenever possible.

Now that you can know how to size up a link’s quality, it’s time to start building them.

Chapter 3:How to Get World-Class Links With Content Marketing

Content Marketing

Its no secret that content is the key that unlocks amazing backlinks.

But here’s the deal:

Simply publishing content isn’t going to land you any links.

As it turns out, certain types of content work best for link building.

And here are the 4 types of content that tend to generate the most links:

#1: Visual Assets

What It Is:

Visual assets are:

  1. Images
  2. Diagrams
  3. Infographics
  4. Charts and other visual-oriented pieces of content

Why It Works:

Visuals are super-duper easy to link to. For example, when you publish a chart on your site, you get a link anytime someone shares that chart on their site. This powerful “share my image and link to me when you do” relationship simply doesn’t work for text-based content.

Real-Life Example:

A few years ago I published an infographic titled: On-Page SEO: Anatomy of a Perfectly Optimized Page.

On-Page SEO Infographic

To date, this infographic has been linked to 6.73 thousand times.

On-page SEO – Backlinks

Sure, lots of these links would have come in even if I had described the same concepts with text.

But a good chunk of these links (I’d estimate 75%) were created because I presented key info as visual tutorial.

In fact, lots of my links came from people posting the infographic on their site (and linking back to me):

On-Page SEO Shared Infographic

And the funny thing is, even though it’s now 2020, people STILL link to my infographic a few times every month. That’s the power of creating visual assets.

#2: List Posts

What It Is:

A numbered list of tips, techniques, reasons, myths…or just about anything.

Why It Works:

List posts pack a ton value into digestible, bite-sized chunks.

In fact, when BuzzSumo analyzed 1 million articles, they discovered that list posts generated more backlinks than other content formats…outperforming quizzes, videos and even infographics.AHrefs Results

Real-Life Example:

This list post, 21 Actionable SEO Techniques You Can Use Right Now, is one of my all-time most popular pieces of content.

Yes, it’s generated a ton of shares…

Backlinko Shares

…and comments.

Backlinko Comments

But most importantly, that post is a link magnet.

It has over 5,000 links.

SEO Techniques – Backlinks

And because the page has so many links pointing to it, it ranks in the top 3 the keyword “SEO Techniques”.

SEO Techniques – Post in SERPs

#3: Original Research and Data

What It Is:

Content that reveals new data from industry studies, surveys or original research.

Why It Works:

Statistics and data are highly-linkable. When someone cites your data, they link to you. These links add up QUICKLY.

Real-Life Example:

Last year I published the largest Google ranking factors study ever.

Backlinko 1 Million Results

Needless to say, this post contains a boatload of original data.

That’s why the post has accumulated a whopping 13.5k links in a little over three years.

Search Engine Ranking – Backlinks

Like I mentioned above, most of these links come from people citing a particular statistic from our study:

Statistic Study

#4: In-Depth Ultimate Guides

What It Is:

A comprehensive resource that covers everything there is to know about a given topic (and then some).

Why It Works:

Ultimate guides pack an insane amount of information in one place. This makes your guide THE go-to resource for that topic.

Real-Life Example:

I used to get emails from people asking me for keyword research advice on a daily basis.

Unfortunately, I didn’t have anything on my blog that covered that super-important topic.

So I created one: Keyword Research for SEO: The Definitive Guide.

Keyword Research Guide

Because this multi-chapter guide covers keyword research like no other resource online, it’s been linked to over a thousand times.

KR Guide Data

Now that you’ve created a piece of link-worthy content, it’s time to build some links.


With good ol’ fashioned email outreach.

Chapter 4:How to Build Powerful Links With Email Outreach

Email Outreach

If you want to build white hat links in 2020 (and beyond), you need to use email outreach.

The question is:

How can you reach out to bloggers and journalists without ending up in their spam folder?

Read this chapter to find out.


Find “Likely Linkers”

As the name suggests, Likely Linkers are people that are likely to link to you.

I’ll show you a bunch of techniques for finding Likely Linkers in Chapter 6. But for now, let’s use a simple strategy to identify them: reverse engineering.

First, search for your target keyword in Google.
Paleo Desserts SERP

Grab the URL of the first result and pop it into a link analysis tool (I’m using Ahrefs in this example).

Next, hit “backlinks” in the sidebar:

AHRefs Paleo Desserts

The sites listed here are all Likely Linkers.

AHRefs Backlinko

(How do you know which sites to target and which to ignore? Check out Chapter 2).


Find Their Email Address

Now that you’ve found a Likely Linker, it’s time to dig for their email address.

Pro Tip: Use a site’s contact form only as a last resort. It’s a black hole.

Here’s how:

Use is perfect for reaching out to small sites and one-person blogs.

Simply enter a site into the tool…

…and it’ll show you all of the email addresses associated with that domain: 2

But what if you want to reach out to a massive site? Combing through this list is going to be a pain.

That’s why, in those cases, I recommend VoilaNorbert.


Instead of popping in a URL, with you enter a person’s name and the domain they work at.

VoilaNorbertThat way you’re reaching out to the person that can actually add your link to their page.

And it’ll show you that specific person’s email address.


Send Them a (Personalized) Script

If you want to scale outreach, you’ll need to use scripts.

The trick is to make your script not look like a script (more on that in the next step).

But now, here’s an example of one of my best-performing email scripts:

Notice how the script allows A LOT of personalization without a whole lot of effort.

Chapter 5:The Skinny On Black Hat Link Building

(and Google Penalties)

Google Penalties

No guide to building links would be complete without a chapter on black hat SEO.

Black hat link building is pretty easy to spot: If the links go against Google’s Webmaster Guidelines, they’re probably black hat.

Does that mean you should avoid black hat link building altogether?

That’s a choice only you can make. I personally don’t recommend black hat link building (the risk doesn’t come close to justifying the reward). But it’s up to you.

That said, whether you’re a white hat or black hat SEO, you do need to know the penalties that Google dishes out.

So let’s briefly cover them:

Google Penguin

What It Is:

An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam).

How to Avoid It:

Only build white hat links. There’s data to show that you can dodge Penguin by minimizing exact match anchor text (I say anchor text is part of the story…but it’s more about trust). That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text).

Manual Penalty/Unnatural Links

What It Is:

A manual penalty from someone at Google. Unlike Penguin, Google will send you a message via the Google Search Console:

Unnatural Links

How To Avoid It:

No one outside of Google knows how sites get targeted for manual penalties. My take is that an algorithm spots a website that’s potentially gaming the system. And they bubble that site up to someone at Google for a manual review. So the best way to avoid a manual penalty is to have a squeaky-clean link profile.

Also, unlike with Penguin, you can recover from a manual penalty by disavowing links and filing a reconsideration request.

Chapter 6:My Three Favorite Link Building Strategies (Step-By-Step Tutorials)

Step-By-Step Guides

No intro needed for this chapter.

Here are 3 of my battle-tested strategies for building lots of world-class backlinks:

Resource Page Link Building

First off: what are resource pages?

Resource pages are pages that link out to awesome content on a given topic.

Here’s an example:

The Baking Plan

Because these pages exist for the sole purpose of linking out, they make PERFECT link building targets.

With that, here’s the step-by-step process:


Find Resource Pages

Use these search strings in Google. They’re designed specifically to unearth resource pages:

“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
“Keyword” + “useful links”


Size Up The Page

Here’s where you (quickly) answer the question:

“Is a link from this page worth the effort?”.

(Hint: Use the tips from Chapter 2 to make this step a breeze)

For example, this resource page has a decent URLRating of 12. Not bad.

The Baking Plan Data

It’s also on an authoritative domain.

And my link will end up somewhere on the body of the page. Looks like a winner!


Find “Best Fit” Content


Your content can be the best in the world…

…but if it’s not a good fit for that resource page?

You’re not gonna get a link.

So for this step, find content on your site that’ll fit that resource page like a glove.

Once you’ve ID’d that content, move onto step #4.


Send This Tested Script

Here’s the script I recommend:

Pro Tip: Like all outreach scripts, make sure to personalize this script as much as possible. You can use a script as long as it doesn’t LOOK like a script.

Broken Link Building

Broken Link Building is one of my all-time favorite link building strategies.


Instead of straight-up begging for links, with Broken Link Building, you add value to someone’s website.

Here’s how to do it:


Install Check My Links or LinkMiner

Both of these tools quickly find broken links on any page (from within your Chrome Browser).

I’ll show you how to use them in a minute.

Check My Links


Find Pages With Lots of Outbound Links

The more links a page has, the more likely one of them will be broken.

Resource pages work great here. So feel free to use the search strings above to bring up resource pages.


Check For Broken Links

Here’s where you run the extension you installed in the first step.

They’ll reveal broken links on that page:

Check My Links Results

Email The Site Owner About Their Broken Link

Finally, let the person that runs that page about their broken link (or links),… and pitch content from your site as a replacement.

Here’s the script I recommend:

The Skyscraper Technique

This video will walk you through the step-by-step process:

Once you watch the video, it’s time for the next chapter:

Awesome link building case studies!

Chapter 7:Incredible Case Studies

Incredible Case Studies

Now it’s time for me to show you real-life examples of link building in action.

The best part?

I’ve never shared any of these case studies before.

Case Study #1

How Julie Used The Skyscraper Technique to Boost Organic Traffic By 194.1%

Julie Adams’ blog, Our Beautiful Planet, was struggling.

Sure, Julie was publishing great content. But in her words: “No matter how awesome my content was, no links came.

That’s when Julie decided to try The Skyscraper Technique.

So instead of publishing another piece of great content…she created something AMAZING. Here it is:
Mars Facts

And instead of publishing this content and hoping for the best, Julie used email outreach to build backlinks.

And this landed her a handful of links from authority sites in the science space:

Mars Facts Paragraph

These white hat backlinks boosted her organic traffic by a legit 194.1%:

Mars Facts Data

Why does The Skyscraper Technique work so well?

According to Julie:

“The thing that makes this so successful is that it’s just as much about building relationships as it is about building links. People won’t link to your content unless they know it exists, and they won’t know it exists unless you tell them about it.”

Well said.

Case Study #2

Broken Link Building Pays Off

Last year I decided to run a broken link building campaign. So I followed the steps that I outlined in the last chapter.

First, I used search strings to bring up pages with lots of outbound links.

And I used Check My Links to find links that weren’t working.

Then I emailed the person in charge of that content to give them a heads up about broken links that I found:

Broken Link Building

(Note how uber-personalized that email is)

When they replied, I sent them the URL of the broken link…and a piece of content from Backlinko that would be a 1:1 replacement:

Broken Link Building 2

And most folks were more than happy to add my link:

Broken Link Building 3

Case Study #3

How Richard Used Guestographics to Get a First Page Ranking

Last year Rich Edwards published this infographic on his site:

iPhone 8 Gossip

Most people would just sit back and HOPE that people linked to their infographic.

But Rich knew that Guestographics can help turn high-quality infographics into high-quality backlinks.

So Rich reached out to tech sites that would be interested in checking it out.

iPhone 8 Gossip 1

When they said: “Yes, I’d like to see it”, Rich offered a unique intro to make the re-publishing process easier.

Because Rich provided so much value, most tech bloggers happily agreed to publish his infographic on their site:

iPhone 8 Gossip 2

It took work to reach out to all of these bloggers and journalists. But the hard work paid off.

Rich landed 21 backlinks from this campaign.

iPhone 8 Gossip Data

And thanks to these contextual links, Rich’s site now ranks #2 in Google for his target keyword.

iPhone 8 Gossip SERP

Case Study #4

How Matt Built Links to His Ecommerce Site

Let’s face it:

Link building for ecommerce sites isn’t easy.

But it’s possible. Just look at Matt Lawry.

Like most ecommerce site owners, Matt had trouble building links to his ecommerce website (an Australian site focused on gifts).

After all, who wants to link to a site made up of 100% product pages? That’s when Matt realized that he could use content to generate links to his ecommerce site.

Specifically, Matt published an amazing piece of Skyscraper content on his site: “Australian Gin: The Ultimate Guide”.

History of Gin

Of course, Matt didn’t sit back and wait for the links to roll in. He promoted his content via email outreach:

History of gin

Because Matt reached out to the right people (and sent them personalized emails), many people OFFERED to link to his guide.

History of gin

And all of these links boosted Matt’s rankings for a keyword that directly results in sales for his ecommerce site: Australian Gin.

In fact, he ranks #2 in Google Australia for that keyword (and has the “#0” Answer Box result):

History of Gin SERP

Chapter 8:Advanced Link Building Tips

Advanced Link Building Tips

Here’s a quick list of advanced link building tips that I’ve picked up over the years.

Get Easy Links With Link Reclamation

Whenever someone mentions your brand in an article, they link to you…right?


I mean, they should link to you. But it doesn’t always happen.

Here’s what I mean:
Brand In Article

But with a gentle nudge, most site owners are happy to turn your unlinked mention into a link.

How do you find these unlinked mentions? BuzzSumo works great.
Buzz Sumo

Get “Bonus” Links With Reverse Image Search

Do you publish visual assets like infographics and charts?

If so, there are probably sites using your images without attribution right now.

Don’t freak out. In fact, you should celebrate. Just like with link reclamation, a friendly email can turn many of these opportunities into links.

And you can use Google reverse image search to find peeps that are using your images without a link:
Reverse Image Search

Send Emails In the Afternoon

Here’s one thing I’ve learned from sending THOUSANDS of outreach emails:

Send your outreach emails in the afternoon (in the recipient’s local time).


When you send your message in the morning, it gets lumped together with the 93 other emails that person has to deal with.

But when you send in the afternoon, there’s much less competition in the inbox.

I recommend using a tool like Boomerang to help time your outreach emails:

Afternoon Emails

Create Visualizations of Concepts, Ideas and Strategies

Here’s an example of this in action from Backlinko:
The App Method

Believe it or not, but lots of people have linked to me thanks to this simple illustration:

The App Method Data

Why does this work so well?

Well I COULD have simply described the APP formula with text. But that would have made my content much less shareable.

On the other hand, when you create a visual, you have something that bloggers will happily use in their content (and link to you when they do).

Send Out Feeler Emails Before Going For the Close

Should you ask for a link in your first outreach email to someone?

Short answer: maybe.

You may get better results with a two-step process (Backlinko reader Mike found that feeler emails CRUSHED asking for a link straightaway):

Feeler Emails

The other benefit of this approach is that it saves you TIME. Instead of personalizing outreach messages that no one will ever read, send brief “feeler” emails.

Then personalize the heck out of your next series of messages.

Get Interviewed on Podcasts

Yes, guest post links have their place.

But they have one big problem: they take a ton of time to write!

Enter: podcasting. Instead of outlining, drafting and editing a guest post, you just show up and talk about what you know. And – boom! — you get a link.

The best part?

There are podcasts on EVERY topic.

Here’s an example of a link I recently built by appearing on a podcast:

Interviewed on Podcast

Use “Link Intersect” To Uncover Likely Linkers

If someone links to your competitor, they’re likely to link to you…right?


And if someone links to TWO of your competitors, they’re even more likely to link to you.

How can you find sites that links to more than one of your competitors?

Ahrefs Link Intersect Tool.

Just list out 2-3 of your biggest competitors.

And this nifty tool will show you who links to all of ‘em.
AHRefs Intersect

Use “Pre-Curated” Lists of Link Targets

There’s no denying it:

Finding high-quality link targets is HARD.

That’s the bad news.

The good news is that someone else already curated these high-quality sites for you…

…in the form of “best blog” lists.

Here’s an example:

Baking Blogs

Needless to say, if you run a baking blog, every single one of the sites listed here would make a great link opportunity.

You can find lists like these using search strings like: “best [topic] blogs” or “list of [topic] blogs”.

Link Building: The Definitive Guide
Download a free PDF version of this link building guide…
Yes! Give me my PDF

PDF version contains all of the content and resources found in the web-based guide

  1. Another stella post/guide Brian. This site is fast becoming my “go-to” link building resource. Keep bringing the awesome!

  2. You’re an animal Brain! 🙂 — great stuff you’re always putting out man! Thank you for that!

    Just out of curiosity, how long did it take you to put it together? And what software did you use to create the graphics/diagrams?

    1. No problem, Edgar. Glad to hear that you enjoyed the guide. Like anything worth doing, it took a lot of hours to create this guide.

  3. How have I missed this site?! Feels like I’ve found the Holy Grail! Geez Brian, these tips are worth their weight in gold…you should be charging an entry fee to your site. I totally agree with Jason Bax – but damn grateful nonetheless 😉 Thanks such an incredible site, post and all the other awesome content and advice.

    1. I try 🙂 . As a sign of appreciation you can buy me a beer the next time I’m in New Zealand. Sound good?

      1. Definitely! Just make sure you join us on the South Island. Ski and snow in winter…surf and jet boating in summer. We’re in Christchurch but usually head to Queenstown and the West Coast in July and December. You’ve got my email address…just let us know when you’re visiting. Chat soon and thanks again for the great info.

  4. Thanks for this article, Brian. My husband has one of many websites that he has sort of turned over to me. It is a food blog. I am not that technical when it comes to marketing a website. I am going to refer him to this article, and see if he can help me sort out this challenge of getting quality backlinks.

  5. Hi Brian,
    This post is like gold, especially for someone who gave up SEO for a while. My sites got slapped by Google and I lost my rankings and income I ventured into other methods to drive traffic.

    However, I have been wanting to get back into SEO for my sites so I could get more traffic from more than one method.

    I will be using some of these methods that you discuss and I will be back to read some more. Thanks for sharing these tips.

  6. Whole lot of matherial. Wanted to workout it through one single session and now my brain is going to blow 🙂
    I have a questions though. Do you recommend to nofollow outbound links to “authority” pages? What about link mass at all. I find so many SEO “experts” quite obsessed with inbound to outbound link ratio nowadays.

    1. Thanks Ivan.

      I recommend linking out to authority sites with dofollow links. I don’t obsess over any inbound/outbound ratio. I just focus
      on linking out to helpful, relevant resources.

  7. Yet another awesome post! I read this one earlier and actually came back to leave a comment and ask a question. I lost a couple of site to the Penguin update and I am not sure if it is best to leave them be or try to revive them and do better next time around?

    1. That’s a tough answer that depends on a lot of different variables. Getting out of Penguin is no joke but can be done. Question is: is it worth it vs. starting fresh?

  8. Awesome guide Brian. I think you have some of the best link building guides anywhere online. You are a great teacher and from the looks of it, one hell of a link builder too.

    Thanks for another awesome guide!

  9. Cheers from Romania, Europe Brian!

    I was looking for a long time for a guide like this on link building strategies and now that I found it I am very happy to see so many tips that are useful!

    Cheers my friend!

  10. Hi Brian, I like how you linked all the resources in 1 page! I cant remember where i read it, but you said something like USA sites with links from Russian sites etc are spam… Somewhere along those lines. So I just want to know, I’m from Malaysia, for a local business, is it alright to have USA backlinks if they are good links or is demographics a bigger factor in ranking?


  11. Perfect – just the kind of thing I was looking for! I’m an SEO beginner and whenever I search for linkbuilding guides, I’m overwhelmed with giant walls of text and jargon. This breaks it down perfectly, without skimping on detail – thank you!

  12. Bulky list posts are great sources for link bait. Tools like hrefs are also great for link building. BTW you must have put hours of effort into this post!

  13. Another incredible read, Brian! With the inevitable rise of importance of social signals, I do think it would be good to include a chapter about social signals and how to boost social media shares in the next version of this article though.

    I always run extensive social promotion on my articles before beginning the link outreach, and often use that as social proof for tier one influencers that the article is worth checking out.

    1. Ken, I recommend freelance sites like Upwork and 99 Designs. A bit of a crapshoot but there are some gems on there.

  14. I’ve not read it yet (It’s huge), but by seeing it I can say it’s very informative and useful. Thanks brian for such a nice post.

  15. Wow Brian, this is, again, really impresive! Especially your find best fit content suggestion has worked in the past very good in my case for my content for renovation.


  16. Practice what you preach at its purest 🙂
    Grat post Brian!

    Right now I’m struggeling most finding a good content builder for creating posts like this guide. Also finding a graphic designer who illustrates in the right way is a pain in the ass.

    Do you have any recommendations?

    1. John, we custom designed and coded this guide. Not an easy task an not one most WordPress content builder plugins can handle.

  17. As usual an excellent guide. What I really appreciate Brian is that you continue posting despite having a large readership already :). A habit getting lost by many bloggers usually…

  18. Brian this is an AWESOME update. I have to say, I died and went to nerdy SEO heaven after seeing you posted a case study of my site. Keep up the good work!!

  19. Lovely stuff Brian, thanks so much for putting this together.

    With case study #3 I find it curious that the creator is outranked by someone simply repurposing his content. Is that something you just have to suck up while you improve the standing of your website as a whole?

    1. You’re welcome, Tom. Yup, with image-based content that kind of thing can happen if the domain has way more authority than you do.

  20. Hi, Brian!
    Definitely the most amazing… I’d say educational post on Backlinks.
    Because I’m one of your STW subscribers (I’m in the FB group), I’d like to make a suggestion regarding reverse image search. Google does that but it is pretty weak. It might be helpful to replace it with It finds way more images than Google and the algorithm is light years ahead of Google. I don’t know how this happens, it just does. Tineye is able to find even portions of an image. Results are quite stunning. You should definitely add Tineye to the guide.
    I have nothing to do with Tineye.

    1. Hey Maxi, thanks for the suggestion. I haven’t used tinyeye in years. Last I used it, the tool was about the same as Google Images. Sounds like they stepped things up. I’ll check it out 🙂

  21. So many ideas!!!

    It doesn’t matter how much SEO knowledge I think I have…. You always teach me more! Thank you for your hard work.

  22. This is article is just amazing,i got to learn lot like how should i build links and what is important when it comes to dominating the google first, Brian i always learn something new from your post , please post something on anchor distribution that where i have little doubt hope soon i will see post on anchor distribution from your end.

    thanks in advance

  23. Awesome stuff as usual Brian, thanks!

    Do you ever do any PR based link building? We recently tried this with some data led content and then reached out to Journalists to see if they would like to cover it. Had some decent results.

    1. You’re welcome, Richard. I have in the form of “Original Research and Data” (mentioned in the guide). Got some great features.

      What did you guys create and promote?

      1. We took the official UN list of real world issues and found out how many times each one was Tweeted about in 2016 then got some infographics made to visualize the data.

        We are still doing it actually. We have had some good placements but I was wondering if you have any tips to really maximise the number of placements?

  24. “Quoth thy Google”, haha.

    nice post Brian, thanks.

    Also appreciate you responding to my email about proven topics the other day.

    When do you think STW 3.0 will come out?

    1. You’re welcome, Matt. I just started laying the groundwork. I expect to release STW 3.0 in the next 3 months.

  25. Brain thanks for such a great guide. I stumbled on your website when I was search for link building and on-page SEO and you ranked No.1 and on page #1 of Google. That was last year. I took action on your on page SEO tips and I was able to move from position 100+ to page 3 within 1 week and I just did an email outreach base on your tips from one of your blog post and now I ranked on position #2 on google. After watching your recommendation for PR THAT CONVERTS, I also studying its blog posts and taking action. I am so glad I stumbled on your website and my traffic for long tail keywords has increased greatly. Thank you so much Brain.

  26. Thanks for everything you do. I am just getting started, and have read and researched so much that I might explode.
    I hear a lot from other sites that the hoth or some other link building sites are good to use.
    I don’t know if you have tried using something like that, but I was wondering what you thought?
    Also, I get a lot of training from your site.
    Thank you

  27. Yet another awesome post Brian (and team)! I just made a list of all the key points and sent them to my team as reminders. Keep up the great work.

  28. Usually I don’t use mail often. But after read this article, Now I can clearly understand how to use mail and how to get authority backlinks by mail.

    I definitely execute these tips for my blogs.

    Thank you Brian Dean for this useful piece of content.

  29. Awesome guide, Brian! For those who think this guide is amazing, you should have joined his SEO That Works 2.0 class 😉

  30. Currently this page has 4585 words and ranks #4 in Google for “Link Building”. The pages that rank 1-3 have 1405, 2374 and 2538 words respectively.

    No doubt that backlinks are the most powerful factor in rankings, but authoritative content (and word count) plays a huge role as well. We’ll see if this update will push you into the top 3.

    1. That’s true, Jason: authoritative (thorough) content is also important for cracking the top 3 for a competitive keyword like this.

  31. This guide is so so informative and the best part is that it is not selling expensive subscription tools. Simple things that folks can do without a lot of investment. Thank you Brian!

    Psst: there are many email newsletters I have subscribed to but few I really read. Yours is one of them!

  32. Man! Such an amazing article. Thanks for this. I had bought a paid service from Fiverr to create backlinks. It was a disaster. I now know I have to do my own work. Lots to learn from here.

    1. Cool. It happens. Now it’s time to star fresh with white hat link building (works 100x better and is FUN)

  33. Hi Brian.
    Just this morning I came across a question on a forum regarding creating links to an e-commerce site without content.

    I was more than happy to recommend the exact approach as mentioned by you that was used by Matt Lawry.

    And now I’m sitting at my desk being happy that I recommended your method to help someone.

  34. Brian, every article you wrote is pure gold 😉 Since February 10 I launched completely new website without any SEO knowledge and implemented a LOT of stuff you mentioned about. And have great results so far!
    Thank you again for your awesome work!

  35. It’s awesome not a single second i got bored stunning graphics and design content makes more beautiful
    Thanks for sharing this awesome guide

    1. Thanks Gabor. You know from STW that this is the type of content that gets results (that is, assuming you promote it!).

  36. Definitely a great guide. But all of you great and big SEO gurus missed one thing: Backlink profile of any website needs/tends to be as natural as possible, right? So why do you forcing use only dofollow links when it is totally unnatural? I believe my websites dropped in Google beacuse of unnatural dofollow/nofollow backlink ratio, because is unnatural to have 95 percents of dofollow backlinks and only 5 % (or even less) of nofollow backlinks. More nautral would be 50/50 ratio, or even greater number of nofollow backlinks. IMHO Google also counts nofollow backlinks, especially in this case when you don’t have enough of them.

    1. Bruno, thank you. To your point: I agree that Google likely takes the dofollow/nofollow ratio into account. But I don’t think its a big factor.

  37. Great stuff as usual Brian! Thank for sharing

    What are your thoughts on Google actually considering increasing the number of paid ads appearing in SERP’s which will push organic “free” listings further down? Do you think one day we will end up losing all the ranking to paid ones?

    1. You’re welcome, Momen. That’s something SEOs have to deal with. That said, Google’s organic results are still the foundation of their business. So they’re not going away.

  38. Hi Brian, honestly i can’t thank you more.
    I remember when someone recommended an article from you in a forum where i was, and since i stumbled on backlinko, i have NEVER left. Every piece you share is indeed a masterpiece. Thank you for this awesomely amazing content once again. The email hunting tips and scripts killed it. Imagine, for the next 3 days I will return to read this same article :-). Alot more to learn.
    All the best!!

  39. Hello Brian,
    To be honest your contents are always amazing and I love to read them. This link building guide is really useful and I will try my best to follow your footprints to get amazing backlinks.
    Enjoy the day!

  40. When It comes to link building I just trust on your worthful advice. Brian, & always look forward something new on your blog. In last few years I learned a lot from you. Thank this time again. 🙂

  41. How in the world do you come up such great piece of information regarding the same subject every time you write a post. Just how? Well to inform you that you already know. When it comes to link building Brian Dean is undoubtedly the Dean of this university.

    1. Sanket, it’s because I live it 🙂 I only write about techniques and strategies that I’ve actually tested and used.

  42. Thank you Brian. Nice update. Previously I was following the article 17 untapped Backlink Sources. But this article is lot more improved and organized layout and make it easy to read. Thanks for helping us.

    Can you confirm, it has no values if I get links from different niche authority site? Do you think, there will be penalty issue in future if I get irreverent links?

    Thank you again

    1. You’re welcome, Enayet. I wouldn’t say “no value”. But the value will be much less than a link from a related site.

  43. Awesome post Brian. I have followed your guide about skyscraper method and its been working out well. Need to tryout the other methods mentioned in this post. I have read/heard about them before elsewhere but never put together like this on how to do it step-by-step.

    Thank you so much!

  44. This is quality information as always Brian. But i want to ask you one question i always wanted to ask after reading every back link gainer blog posts.

    One thing common about MOST “how to gain backlink” type posts are how to get back link to an article in your blog!.
    So i got a lot of good back links to “http://www.example/blog/kjhlhlkh“, But i want my website or to rank for my targeted keywords. In that case how much of value backlinks gained by your blog posts will bring in to the main website or a particular page in your website you want to rank for?

  45. Can you say “power page”? Not only is the information contained within this page extremely valuable, the page itself is also a textbook example of a power page. Every time I read one of Brian’s blog posts I am filled with awe and inspiration, simply for the manner in which they are made. Thank you, Brian!

    1. You’re welcome, Scott. Like all of my Power Pages, this one took A LOT of effort. But the ROI is totally there 🙂

  46. Thank you so much
    but I think in my niche is little harder, I am working in Arabic info,
    and before I read this post I think it will be impossible to rank,
    but I will still working in that.
    I fill my post with lovely info-graphic I hope all can see.
    Thank you again.

  47. Man Brian, this is a great post on link building. I’m going to go over all this link building training and implement it on my websites. This post is so detailed, thank you so much 🙂

  48. Hi Brian, great guide… lots to learn… Just one question… How do you make your email not read like the average bs outreach as most of us get in our spam boxes on a daily basis?

    1. Hey Bennie, that’s where personalize comes into play. You don’t want your outreach emails to look like a script that you’ve sent to 500 other people.

    1. Thanks Emil. Like all of my guides, this guide was a beast to put together. But that’s what it takes to stand out in 2017.

  49. Hey Brian,

    Thanks for an outstanding link building guide, I just love the guestographic part and will try it for building quality back links for my site!

  50. Hi Brian,

    I love ur interesting blogs on SEO. In a way u make it simple and clear to understand.

    TIP: I did some research on ur blog site and saw a some (big) performance issues. I will come back to you on that with some more details.

    Kind regards,


  51. Brian: I’m blown away by your guide. Not only is it well written and detailed, but visually easy to read, navigate and follow along. A great, shining example of what fantastic content and complete guides should look like. I especially appreciate the example scripts—with lots of opportunities for customization.

    And I love that you went deep enough that any of us readers can try these techniques on our own.

    Thanks again,

    1. Cheers, Kevin. When I set out to create a definitive guide, I take the word “definitive” seriously. That’s why I cover the topic as comprehensively as I can.

      Luckily, I have years of link building experience so I had lots of examples to include in the guide.

  52. This post is exactly why I’m subscribed to the email newsletter. Not sure I would have seen it otherwise. Great stuff as always, Brian!

  53. I’ve learned so much from you in last years, so thanks a lot.

    In 2012 I started a niche. Poor content, non-related backlinks, etc. I’ve created about 10 websites on this niche in the following 4 years. All are “gone”.

    So in August I’ve decided to create hq content. Last month this site made me 3,000 USD with 0 backlinks and getting 2,500 UV daily!! Only on-page seo.

    Now, my BIG question: should I start to add some backlinks?
    I don’t want to lose my positions.


    1. Vali, it depends on the links that you build. If you build editorially-placed links from related sites, you should be good.

  54. Thank you Brian, I am fairly well-versed in onpage SEO but linkbuilding part of offpage SEO is something I want to work on. This definitely helps!

  55. Hey Brian,

    You’ve nailed it buddy!

    The most updated and useful guide I’ve ever seen on the internet.

    The best part is, it’s upto the point with the real life examples.

    Hats off to your great work man!

    With best wishes,

    1. Thanks Abdul. Yup, the real world examples are HUGE. I noticed that most other guides talked about “what might work”. So I focused on what I learned about link building from my own real-world experience.

  56. Great sound advice as always. There is no denying that hard work and authenticity is definitely a part of great web publishing. Thanks, Brian, looking forward to the next one.

  57. hi,brian, thanks your great article. i read your every article. i come from beijing china .welcome you come to beijing have a tour. now ,i am very confused. i have a website . main keywords”custom bobbleheads” now rank 5th first page. 2-3years ago,
    i had already rank top1. now my goal is top 3 at least. i build most backlinks and keep update blog . my backlinks is the most in this niche.
    and high authority. but my rank have not any improve ,even drop. i think even the backlinks not work . or very little work. can you give me a advice, or can you recommend a backlinks service only improve 1-2 position, i am very satisfied.

    1. Strong, its hard to say what’s going on without a full site audit. Could be that you lost links, a competitor gained new links, technical issues etc. etc.

  58. Sure, your post is a must-read guide when it comes to link building. A little surprise when finding that guest post isn’t one of your favorite link building techniques.

    1. Joel, that’s because Google has cracked down on guest posting (somewhat). Guest posting has its place, but its not one of my top 10 link building strategies anymore.

  59. Awesome piece of content about Link Building! Thanks Brian for sharing such great stuff. Keep up the good work! As always, a great fan of yours, Pankaj!

  60. Brian,

    Again super helpful guide to SEO. I have been regular reader of your posts and successfully used your tips to improve my site ranking.
    Your blog is one big powerhouse for understanding everything about backlinks and link building process.

  61. Absoutely brilliant article, Brian. As a content manager, I’m starting to realise that it really doesn’t matter the quality of the article if there’s none of the technical backlinking to reinforce it. This was a very useful guide in helping to shape our current link building strategy, very much appreciated!

    1. Well said, Amber. Article quality is KEY. But content promotion (especially link building) is just as important.

  62. A fabulous resource as usual Brian.
    Thanks a million.
    You put a ton of work into this.
    Much appreciated.

    1. You’re welcome, Barry. You’re right: this guide was a ton of work. I’m biased, but I think it came out great.

    1. You’re welcome. Yup, I rarely talk about “theory” or what might work. It’s all about real-world experience.

  63. Hi Brian,
    I just start my career as an intern in a Digital Marketing Agency. All of your posts are awesome and give a great SEO knowledge every time.
    I follow your blog from the first day and it contains cool and interesting facts about SEO.

    Thanks for Sharing…

  64. One thing I wish you to discussed somewhere in your article. Brian Dean 99% of the time when you email website/blogs as link building outreach you get reply like sure we will love to publish your article please pay 100$ as publishing fee. Now this is what happening in 2017 every website is charging fee. You need to admit this fact Brain.. 99% websites are charging fee.

    1. Frank, the 99% figure simply isn’t true. If your content is great and you reach out to the right person the right way, you’ll get links. That said, certain publishers do charge for links (see the 4 case studies from the guide). I don’t recommend paying for links so I just move onto the next site on my list.

  65. Brian, I admire your success and becoming seo guru for mases!
    Yes, I really do!
    I’m doing this since 14 years and following my plan as it is:

    Does my seo efforts work?

    yes->continue and upscale
    no->start teaching other how to do it

    Your article is good as among other for absolutely the same topic/content, but yours is ranked high. That’s a success, so keep going!

  66. Lots of valuable info but I don’t see possibility to use content into webshop. It is not blog where you can create graphics, add cool stuff like lists posts etc. In webshop you present products and only content you have is description of products and categories. Do you have any guidance about building back links for webshop? I think a little bit different approach should be used.

    1. Awesome, Joakim. Creating a massive guide like this isn’t easy. But it’s worth the effort (assuming you promote the content you create).

  67. Hello Brian,
    Thank you so much for this information, I really enjoy reading your posts.
    I’m just a one-man show and I just signed gained a new customer in a new and very exciting niche.
    I’m definitely going to use the methods you describe in this blog post.
    Thanks much and keep it up!!

  68. Hi Brian, This is extremely helpful. We have been using your blog posts and benefiting by following the ideas and suggestions. Thank you for another practical post.

  69. Hey Brian,
    thanks for another great post yet again. I consider myself a “grey” hat SEO with PBNs and all the fireworks at my disposal, but I ve just ressurected a project 4 years in the making (70 pages of valuable “aged” content on it) which I intend to turn into “guides” or the “go to” posts for each invidivudal subject. (No worries its not SEO and we wont be rubbing elbows :D). Will deffinitely use these tactics and see how it goes. Heck, maybe even add a case study with mentions 😀 (P.s.: I intend to document the entire process 6-9 months 1x per week)

    Keep up the good work,


    1. Sounds good, Igor. I think a lot of these outreach strategies could help you build some great links to your new guides.

  70. Hey Brain,
    All the post was awesome, found the information step-by-step. The only thing I didn’t understand is “Links With Reverse Image Search”. Could you please help me in understanding it.

    1. Raj, if you have visual assets on your site, search for them with Google image search to see who shares them without linking.

  71. Hello Brian,
    I was using your broken link techniques its worked i got link from wikipedia. Now I am going work on other techniques you mention above. You are awesome. Thanks for share with us awesome content ever.

  72. Great post, Brian.
    By the way, what do you do to make other sites link to your infographic (not just steal it). I’ve not noticed embed code on your images.

    1. Daria, thank you. There’s not much you can do. It happens. Key is to just get as many links as you can by asking them to add an attribution link.

    1. Thank you, Brian. I’m biased, but I definitely this guide is one to read at least a few times 🙂

  73. Hi Brian

    Can I ask typically how long it takes to work through any of the above processes please? I’ve started on the trail of looking for resources/broken links etc, using the methods above, but having soent a day on it have come up empty handed…

    The processes all make sense, but trying to find the time to action everything seems to where I’m falling down.

    1. Steve, it’s hard to estimate because it depends on your experience, workflows etc. etc. But it does take time (anything worth it does!).

  74. Hi Brian,

    Broken Link techniques would be useful sometime but its very hard to find out broken links in my industry. Apart from this, I’m using blogger outreach which is useful for me.

    1. Rameez, it can be tough to find broken links. But once you find one, you can pop it into Ahrefs and see all the sites that still link to the broken page

  75. As usual, another great post from you brian!
    I’ve been reading your blog for a year and could’nt get enough of your content. This post is something i want to bookmark and read more few times.


  76. This is exactly what I need for 2 reasons:
    1. I’m writing a guest post about guest posting and this resource is a great information about link building
    2. Working on a few of these strategy you mentioned and it’s really working

    But my question is this: what about the links in comments (the ones in nicknames or the ones in comments) do they count as quality links?

  77. I was really thinking that Google is now no more give priority to link building and i was going to stop doing it but your blog again changed my mind and also you provided some really good stuff. So i will restart all the things and hope i will get better result. Thank you Brian.

      1. I hope so and i am hoping some more backlink strategy for cheaper clients. I hope you will also take care of it and create one good blog.

  78. Hi Brian,

    Great post as always!

    But I got one question which is bothering me for a while. Because it seems like if you have one authority page (the homepage for example) everything else does not seem to matter that much.

    For example:

    I found a lot of subpages from some websites which are almost always in the top 5 positions in Google. But they don’t have any backlinks or referring domains whatsoever (checking with majestic paid account).

    But their root domain has a very good trust flow and PA/DA. It seems like al those subpages just inherit this trust and then it just does not matter that much how many backlinks there are to a particular page. As long it is connected to the root domain.

    So basically, my content is better, I have more quality and relevant backlinks but still that page from another site with zero backlinks and zero text is ranking top 3 in Google and mine is nowhere to be found.

    Is there some powerful connection between trustflow and pa/da from the root domain to subpages? I cannot explain otherwise why pages with zero backlinks and zero text can be ranking in top results in Google while providing nothing SEO wise (no text and no backlinks).

    I’ll keep on reading!


  79. Hi Brain,

    wow again a stellar post. You are really crushing it. I especially like the use of visual content to make the post more appealing and easy to follow. This is seriously awesome.

    Thank you for your work.

    Cheers from Germany,


  80. Hi Brian, I run a linkbuilding company in The Netherlands and have to admit your info is a real inspiration for us! You’re ahead of the game on safe, high quality linkbuilding. Thanks a million!

  81. This is the most complete, helpful article/post I have ever read on how to boost ..EVERYTHING I am dong on line..! Took notes, but will re read and re read.., Starting both a List post and a resource page! Thank YOU for sharing this!

  82. Hey Brian!

    I liked the part about sending out “feeler” emails. What do those emails usually look like?
    Also, how many outreach emails do you usually send? I’m getting so exhausted but I know its worth it! haha


  83. Greetings Brian;

    When a professional – like you – puts content like the one in your new guide 2017 at free disposition of his e-mail subscribers, one can rest assured, that the content in your STW courses is eaven far better!

    yours very respectfully,


  84. Great, great material, as always.

    That said, speaking from a British perspective, I am not alone in saying that link-building in the UK is like trying to climb Everest with an elephant on your back. The UK lacks a “we’re all in this together” mentality that appears to infuse American entrepreneurial thinking, and instead could be characterised as being a spiteful, cold-approach-hostile web culture.

    I have had people email me back and say, wow, that was a stunning cold approach… and maybe in the future we’ll give you a link or if you pay us we will (yeah, Google just loves that). But I have so far been unable to get one backlink, even with with meticulously and forensically targeted and constructed outreach.

    In turn that sheds light on Google’s emphasis on backlinks as a ranking signal. It means Google is rewarding the webmaster’s outreach skills, rather than the website’s content per se, which is hardly putting the UX first. It also means Google’s methodology is tailored for an American web ecosystem that doesn’t readily transfer across to other countries. That leaves Brits to focus on on-page SEO, blackhat methods, first-to-market approaches, or just abandoning the whole UK game and doing business in the US instead.

    1. Jay, that’s true to a certain extent. But I know lots of UK-based link builders that have a ton of success with email outreach.

      I’ve even personally built links from plenty of sites.

    1. Thanks Darren. Not sure if you remember the old version, but this isn’t even an update…it’s a complete overhaul

  85. Dean, i gotta know how much work goes just into designing the layout of your posts. They are pieces of art. The imagery, graphics, and design flow are just so perfect

  86. Thanks for this mammoth link building guide, Brian. Covers all essential aspects of link building.

    I’ve been trying your skyscraper technique for a while now and it has helped me land a few authoritative backlinks.

    Thanks once again.


  87. This is just a great article!!

    I read all of your blogs, it really helps me a lot! just a request if you can provide a option of exporting your blog as a PDF

  88. Hello Brian,
    This indeed more than a definitive guide to link building. Oh my God, this article is enough to turn into a course and sell it.

    You really gave out a lot here. Honestly, link building is still very important as far as SEO is concerned in 2017 and beyond. Anyone who still neglecting is only making a grave mistake because, without it, there’s certainly no SEO (Maybe that’s my own opinion).

    I’ve read a lot of guides in the past about SEO, but this is the more comprehensive and i will start implementing the strategies right away as I’m currently trying to rank a new Amazon review site i started.

    Thanks a bunch for sharing.

    1. You’re welcome. That’s true: link building is still super-duper important. And that’s unlikely to change.

  89. Wow! It’s like I fully completed the top-high-end-pricey-back-linking course online. I feel more excited than every before getting my incoming site to be live soon. I’ve been following your emails. Thanks Brian for keeping me on the lope.

  90. Thanks, Brian. You have the Midas Touch with every post you create. Do you have any ideas or resources that you can share on how to implement social media into a link outreach campaign? I have a terrible time getting decent conversions from cold emails for my clients. Thanks!

    1. You’re welcome, Matt. I actually don’t do much on the social front (besides maybe sharing someone’s stuff before reaching out). Cold emails don’t convert amazingly well, but they’re the best way to build links out there.

  91. Hi Brian

    Most of the people end up to your blog, if they are searching for “Link Building”.

    Another epic content.

    Just one to ask one question about “Link Diversity”.

    Is it always right to go for High authority sites for link building?

    Ratio of nofollow vs dofollow?

    And diversity links like (social media, blogs, edu. sites).

    How will they impact your ranking?


  92. That’s one awesome guide Brian but I have doubt in link building anchor text variation will play a major role. So according to you what’s the ratio we need to get to exact match anchor to others ( generic etc )

  93. Use method ““Keyword” + inurl:links” and get dozens of good resources to obtain back links. Sent out mail already and hopefully to get some good links.

  94. Hey Brian,

    thanks for this amazing link building guide. I think this is a great source of inspiration for all the SEOs out there!

    Regards from Germany,

    1. Fred, those tools are helpful if you send lots of outreach emails or run an outreach team. Otherwise I like Gmail + Google Docs

  95. Great piece of information as usual Brian. Thank you for sharing the updated one.

    I have a query about resource pages link building. In your guide, you said find the pages with lots of out bound links. Is it good to have your link on a page solely created for links ? These type of pages people still use to exchange links. Would be great to know your take on this.

    1. You definitely want to avoid pages that use link exchanges. Fortunately, there are plenty of legit resource pages out there.

  96. You my friend are ridiculous. Do you ever do something at even 98% or just always 100%?

    Great guide. Read it once, but bookmarked for when it is time to implement. I kid of put off link building for a while… and by kind of I mean I completely dismissed it.

    This has me pumped up again and hoping I can get it going in the near future.

    Really appreciate all the epic content you put out, keep it coming!


  97. No doubt this is one of best write ups on SEO/link building that I have come across. Would definitely like to try the tools and techniques you mentioned for our new website.

  98. Epic as usual, but, brian, please can you tell me what fonts you use within this page & how much PXs?

  99. Hi Brian,

    Another awesome article. Very detailed and informative. Thanks for sharing! 🙂

  100. In all of my web travels, I have NEVER seen an author reply to every comment. Especially one that is as popular as you are. I am truly in awe of that. I don’t care if it’s a VA doing it. It’s a bombtastic technique and you should be applauded.
    Thanks for the great information Brain.

  101. Wow. Authority everywhere. What a superb design with solid advice on link building. Always an inspiration Brian and it’s time for try out some email templates!

  102. Brian, this is awesomeness just.
    A colleague we work with at techaai recommended this guide ounce again to me. She already left a comment here [Ruth] (noticed while reading through). Again i am overwhelmed! To be honest, we have been using your guides as a way to learn and improve our blog. One of the things we started putting into practice is writing epic content not just blog posts. This has worked like charm. Credit to you. We owe you a cup of coffee!!
    Thanks alot. Keep digging for us dude! 🙂

  103. Amazing piece of content. Kudos to Brian for sharing such quality, in-depth information. I just wanted to recommend a scroll to top button if possible, would help a lot.

  104. I love this guide, it’s so complete 🙂

    I was wondering if just by chance do you have this guide in PDF.


  105. It should be very funny for you to see one of your email template asking for a link… 🙂
    Great post and thks for the 2017 upload


  106. Yikes, the new update is even better! Great stuff, Brian.

    I noticed it doesn’t really link out to a bunch of resources anymore– are you changing your thoughts on this content framework? Or is this only bc you are already advanced and have lots of backlinks to this page so no longer need to link out as a prereq to getting backlinks?

    1. Meaning, should a newer website in a competitive industry (online biz):

      1- Follow your original format (link to lots of resources, write little content)?
      2- Follow this updated style which is all “in-house” content?

      PS (yes, I recently bought STW– it’s UH-Mazing!)

      1. Great question, Brent. I like to link out to curated resources because a) it provides a lot of value and b) is relatively easy to put together. As you said, this page has done well as a traditional GTGB so I thought it was time to add some more meat to the guide.

  107. Hi Brian,

    Your website provides the best tips about SEO. Great article as always. Now it’s time to implement this knowledge 🙂


  108. Brian. You are insanely good at making linkbuilding sound as easy as cooking a dish from a cookbook.
    All I know is that it isn’t the case – always.
    Thanks for yet another great update 🙂

  109. Hi Brian,

    Fantastic resource as usual. I think you’ve overtaken everyone including Neil as THE go-to SEO authority. Your name and website seems to be on everyone’s lips. Anyway, I know social media is not your thing, but personally, my approach to SEO is to build a strong brand using social media, press releases and building profile and branded links. I think once you have a strong brand, your editorial link building campaign would be more organic, especially if the user is in a niche that has low search volume.

  110. I love the design of this article. It has the look and feel of a infographic but it’s an article. It makes the resource seem more valuable and trustworthy.

  111. Hi Brian,
    Another amazing article from you. My favourite technique is the “Broken Link Building” as it really ads value and I had great success with it.

    Keep up the good work!

  112. Hi, Brian. Of all the articles I’ve read and all the videos I’ve watched, yours is outstanding! It’s fun and creative. I really like the way you explained things about link building and all that content promotion. This content definitely teaches me a lot. I will surely share this with my friends and colleagues. Keep it up!

  113. You rock Brian. Up to P2 for link building now too! Very impressive. Quick question…. Would this comment count as spam?

  114. Whay about your view on Getting emails or contact details of person who don’t have website??
    How to contact them?

  115. Great guide – even though we’ve been in the game several years it’s always good to come back and get a refresher. We make any trainees read through this as one of their first jobs 🙂

  116. Hi Brian, I can’t stop thinking how cool your page design is. Please tell me how do you create such awesome Chapter layout at the beginning of the post(chapter 1, chapter 2…chapter 7). Which tool do you use? How do you get such cool icons? I close my eyes and design of your page appears in front of my eyes. I can’t figure it out how do you do it.

  117. Brian, this guide is incredibly well designed 🙂 How on earth do you create articles designed similarly to this? am I right in assuming the standard WordPress editor won’t cut it?

    1. Marcus, we use Thrive Architect to control WordPress layouts, including giving each individual post a different look and feel if you so choose. It’s very flexible. The company is Thrive Themes, run by Shane Melaugh, and they are diligent about updating and improving the software. Although I have not used it, I have heard that Divi is very popular too, but works in a completely different way to Thrive Architect. I hope this helps.

  118. I keep finding myself coming back to your posts and guides. Truly, they are THE most thorough and epic resources available today! Thank you so much for compiling all of this information into one location!

  119. I can’t count how many backlink tutorials I’ve read and videos I’ve watched, but it should be no surprise that one of (if not the most) useful ones I’ve read comes from a site with the word backlink in the title 😀

    There are so many great strategies that it can be overwhelming. And, if I’m being honest… it’s a little discouraging. There are so many things involved in running a blog, whether it’s researching your next post, trying to make your site faster, searching for images, or putting together a video for you big cornerstone article. When I read these guides, I put them on my ‘todo’ list… but there’s never enough time for it all.

    I always appreciate the information and content you provide though. Thanks Brian.

  120. Hi Brian,

    Nice post but when reading this sceptical I was wondering why Richard (case study #3) his target keyword is “iPhone 8 infographic”? According to the Google Keyword Tool this keyword has zero searches, even globally. I can’t image this would be a challenge to be found on first page for this keyword…

  121. I’m a member for a long time now and still haven’t made a single power page or did any outreach…I know, I know…shame on me

    My niche is pretty broad (sleep related stuff) and my main issue if segmenting it into topics that would be viable for power pages.

    I’ll prolly ask in the Facebook group..

    1. Hey Aleks, I like how your website looks.

      I’d start by coming up with the biggest problems your audience has, and then putting up comprehensive resources to solve that specific problem as good as you can (just like Brian did in this article to solve the link building problem).

      When it comes to sleep my biggest problem are something like this:

      1. How to wake up easily if you’re not a morning person (I sometimes hit snooze and sleep in, then wake up rushing for the door because the plan was to wake up 3 hours earlier)

      2. How to sleep more in less time (I thought this was a catchy title) – get 8 hours’ rest from 6 hours, I think the products you promote (mattresses) could help me achieve that, so it sounds like a perfect power page for your site to organically recommend those best products. I’d also refer to sleep cycle and how to wake up at the right time in order to not be groggy.

      3. Sometimes I don’t sleep right. What foods / nutrients / supplements can help me fix this problem? The Ultimate Guide.

      I hope these ideas help you, or otherwise contribute to lighting up that lightbulb inside 🙂 good luck!

  122. Hi Brian, Like as in reading a great novel, I couldn’t put this down. I will now methodically apply the principles as practice for my recently launched site. Who knows, maybe I can be a case study subject for you too.

  123. Awesome guide Brian. These are great white strategies that I need to be taking advantage of today. Email outreach can feel like a pain but in reality is such a valuable use of time. It only takes a few good links to juice up the rankings.

  124. Hey Brian,

    Thanks for the 2017 update enjoyed this read as much as the last one. I just started to use your strategies for a customer of mine and they are already starting to pay off.

    I live in the Netherlands and I have a question finding good quality sites. When I use the skyscraper technique here in the Netherlands and fill in a keyword. I find that the nr 1 resource often has a ton of links from link exchange websites like Now that is annoying on its own because it’s blackhat(right? not 100% sure) but the other thing is that it makes finding the links I want to find harder.

    Any idea on how to speed up the process to find the quality links when this is the case?

    Yours Truly,

    Jorick Sikkes

  125. Brian, thank you again for your comprehensive and thorough work! Link building can be so overwhelming especially for local businesses who don’t feel like they have good content to create nor the time to create it. Sometimes it’s just about taking a step back and focusing on relationship building. Thanks again!

  126. Hey Brian!

    This Guide has been more than a Gold Mine for us! It has helped us in building several white hat links for our own and many of our client websites.

    Keep the vibes coming and keep up the good work mate!

  127. HI Brian,

    It was an informative article..Thanks

    I’m using SEOPROFILER tool. But I was just wondering why it is showing the backlinks from ShoutmeLoud as a nofollow one…I couldnt understand whats happening..Am I not supposed to get dofollow backlink from blog commenting??

    I’ll be looking forward for your reply..


  128. Hey Brian,

    I had subscribe to your blog for some time now, but this is actually the first time I would be commenting.

    Great tips here!

    Can these techniques scale well for review sites?

  129. Hey Brian, thank you for this resource for link building. Not only do you write quality content, but it is content you can take action on right now to start getting links for any SEO campaign. I know I have been wanting to write another blog post and when I came to case study #3, I was blown out of the water by how many backlinks you can get from an inforgraphic on your site. This content has some creative juices flowing. Thanks for writing this amazing resource for link building and SEO, Cheers!!

  130. Hi Brian,

    First off, awesome work!
    I have a question regarding something that wasn’t covered on the post.

    I have a site that ranks well for U.S. based searches (#5-7). However, if I check the main market’s rankings, which is the UK, then I’m on somewhere where nobody goes to even hide their bodies (#40+).
    What would you suggest that I do in order to rank for other markets that I actually need to appear in. In addition to the UK, there are about 30 markets that are important for me.

    Thank you in advance for any tips.

  131. Fantastic article, as always.
    Quick question: When emailing likely linkers, what is the angle? Are we asking them to add a link to a current piece of content, write a new piece of content that includes our content, or otherwise?

  132. Very detail, organized, perfect and full of information. I have more than benefited in chapter 2 where you have talked about “Find High-Quality Links”. As a marketer I also believe that it is very important to make a back-link to a good quality and relevant site.

  133. Hi Brian,

    This guide is wonderful! I had gone rather “stale” on my SEO tactics, and this info brought me up to speed. (I especially love the Skyscraper technique – brilliant!)

    I am fortunate to have found your site and this guide. Thank you so much!

    1. You’re welcome, Hayley. I recommend coming up with a story/angle to give on podcasts (like how you did X). Then offer to tell your story and share lessons on podcasts in your industry.

  134. Hi Brian, thanks for the great post.

    Is there a good alternative to AHRefs for link building?

    I’m growing a site from scratch as a side hustle and cannot afford $100+/month. Are there free or cheaper alternatives to try?

    Many thanks

  135. Hi Brian, interesting guide and the whole website too.
    I was reading on this page about the PageRank behavior and wanted to ask you if you think that’s going to change now that google wants to shut down Pagerank.
    thank you!

  136. I thoroughly enjoyed the mini case studies you added into this post.

    I’ve been so unsuccessful with outreach, I blame it on being in a poor niche.

    But here you have people with different sites and niches making it happen.

    So no more excuses, I just need to make it happen. Thanks for the motivation Brian.

  137. Hey Brian,

    Thanks for your article, it’s awesome.

    Is there a service that provides a quick way to identify all of the bloggers in your niche?

    For example, ‘ Health & Diet ‘ Is there a fast way to obtain the emails of the top 100 / 200 bloggers in this niche.



  138. Hey Brian!
    Thanks for the guide. I am looking forward to receiving more stuff (hopefully at the same level) in my inbox.
    I am curious about your take on web 2.0 links? I read many places that they are good for authority and are good resources when it comes to creating diverse anchor texts?
    Anyway, thanks for this article – and the ton of new ideas it has given me.

  139. I might never get an answer to this, but what wordpress content editor do you use, to design and present such beautiful and well written content?

  140. Hi Brian, I’m a beginner in SEO and learned a lot from you. thanks for your great articles. But I still have a lot of questions want to ask you.

    I hired a company to help me build backlinks, they start working on that already more than 2 months. I also got their reports that they have already build a lot of backlinks for me. But my DA is still in 1. and no backlinks, only 7 Keywords are ranking but not really good. Is that normal or the backlinks are not good enough? This guide is so great, but I really don’t have time to do the backlinks. Do you have any suggestions? Thank you very much!

  141. Hi Brian, I tried your skyscraper technique last year and had amazing results. I was able to acquire over 50 backlinks including Hubspot, Adobe and Creative Bloq – This one piece of content brings in far more traffic than all other content I have written COMBINED… So to say its worth the investment of time is putting it lightly. Thanks again!

  142. Hi Brian, amazing info as usual. I have 2 questions:

    1) Do you recommend adding an embedding code to an infographic or visual asset to make it easier for people to share it. Are embedding script backlinks seen by google at the same level of quality as a regular backlink?

    2) Do you recommend creating banners containing a brief summary of the full visual asset so that other people share it in their sites and link to the full infographic instead of just a text link, this in order to make it more visually appealing?

  143. Hey Brain,

    I am building links from forums, So i want to know how many backlinks should i build in a day. Is there any limit of building links in a day? If there is then how many links should i build in a day to avoid getting spam.

    Thank you

  144. It’s great to see you changing and prospering with the times. I’ve visited this site maybe a handful of times in the past two years and every time I’m here I see that you got better.

    Do you have wine in your blood?

    You’re content is very good chit 🙂 It’s not unusual for me to view your videos 5 or 6 times. And, I guess, because I’ve liked your videos and subscribe to your channel, YouTube maintains one of your videos on the right-hand side of the page almost every time I visit the site.

    I don’t mind!

    Be good.

  145. Hey Brian,

    Another great round up of ways to build links. Its funny how most havent changed over the years at all but fewer people seem to know or remember them.

    Here’s a really cool link building trick I haven’t shared with anyone but you’ll prob love it because it’s so easy to do!

    If like most people you already have plenty of written content, you can upload this to Narro for free and it will turn your blog posts into spoken audio formats using different accents. You can then submit these to apple podcasts and others and have a fully fledged podcast series from your existing content to link out from and too.

    And now we’re in the spirit of sharing you can add this one to your list and link back to me! haha

  146. Thank Brian for your great post.
    I’m in confused with link about disavow or not
    since reading about Skyscraper Technique, I create some great content and someone share it but they copy all (all text, image abd include internal link) and post to their website.
    I think this is nature but other hand it could be a duplicate of my content.
    what should I do now? Ignore or disavow that url?
    Thank you!

  147. Another great way to get links in a super advanced way is government links. A lot of local government have “Employee Discount” this works best if your a chain within that state or a local store with a brand. I have gotten a lot of links by simply asking for an inclusion in their discount program with a awesome discount like 20% off. Works every time for me. If I can’t find an email on the page, I will call, If not I would try to reach them on social. Any of those 3 gets me a response. If you get a rejection thats ok, keep hustlin.

  148. I have a question. Do you think that niche directories still hold value? What I’m trying to find out is that. You hardly every see niche directories within prominent SERPs anymore. So how would they acquire traffic? referral, direct, email marketing.

    The point is, how can a niche directory hold authority or equity if they are not listed high in the SERPs for their niche? The probability of them being penalised by Google is high. In other words, would you want to associate you clients organic visibility by acquiring links in their directories?

  149. Hi Brian,

    Thanks for the informative post. I’m definitely curious about your ideas. And I don’t doubt that the work. But I’m a little skeptical of the case studies you chose. I did some research on the case studies that you posted. Specifically the Mars one – I couldn’t find any decent keywords that post ranked to, nor could I find more than 1 backlink to the the page. How does page with one backlink, and which barely ranks for any key terms around that topic get that much organic traffic?

    Again, thank you for a great post. I’m not doubting these techniques. I’m just curious if I’m missing something.

    Niru Gupta

  150. Dear Brian,
    You don’t know how much your posts and YouTube videos helped me to motivate me to stay in the world of blogging.I was going to quit last year because I was failed in doing so…But when I saw your video on YouTube luckily it motivates me a lot and decided to grow up once again..and I started again Now my website start rank on Google and few pages are on first and second page.. Thanks a are really a motivation for me.Hope for your amazing tips and guidance in future too..

  151. Great reading and extremely comprehensive post – pretty much covers everything.

    Also has anyone used buzzstream for outreach before? Would love to hear your thoughts!


  152. Brian,

    Thank you so much for all theses ressources.

    As a French non-professionnal SEO Addict, some of your techniques, including the google search filter for opportunity and email outreach, are doing great for me since I’ve no backlink analyzer service such as ahrefs or majestic.


  153. hi brain,

    I follow your blog to learn new SEO tips.

    I want to ask that is it necessary to have corporate account to access and VOilaNorbert.

    I have only gmail account.

    IS there is any another way to access these tools?

  154. I’ve been a student of SEO for over 10 years and have been helping local businesses with their SEO for over 7 years. This is one of the best articles I’ve ever read on SEO!!! Brian, you sir, are THE MAN!!!!

  155. Hey Brian, awesome post once again. Thanks!

    I have been told by other marketing specialists in the past that its important to only build links from sites that are hosted from within the same country as your own / site business.

    For instance: If you have a web design business in the USA you should only build backlinks from other authority sites which are hosted in the USA.

    Your thoughts on this please?


    1. Angelo, it’s normal to have a mix. Obviously, you should get most of your links from sites in your country. But it’s OK if a good chunk come from overseas sites too.

  156. Awesome post Sir Brian, hats off to you 🙂 I am a newbie that’s why it took me about 1 whole hour to properly read and rewise your whole article.

    Very informative and simple. Everyone can take advantage of this article. I would definitely request to all beginners to please check out this amazing content on link building.

    I have a question for you, if we are running an ecommerce website then what should we focus on the content or article topic? what should be the first topic of your content. Is it necessary that it must be related to theame of your ecommerce website??

    Another question is what happens if someone “mute”our mail and marked as spam intentionally?? what will happen next? because our personal email is at the stake and we cannot take a risk.

    Please answer my questions. As I am a newbie. I really want you suggestion or advice which will help me to motivate in this internet field.


  157. Hi Brian,

    Do you think Google uses chrome data (i.e: users clicking on a link) to judge whather the link is authentically valuable or not?

    Thanks anyway, great article!

  158. Hey Brian,
    I’ve been reading everything that you release, but not only that..I’ve created my own blog on my lang- Bulgarian using skyscraper and your blogposts. I’ve even translated a bunch of your articles, infographics & other content. Nowadays I have 600%+ customer growth on my agency, thanks to your content reworked on Bulgarian with a pinch of my own knowledge and researches. I own you a beer or 2!

  159. Hi Brian,
    I am started following you just from yesterday and i am addicted to your blogs. It’s 4th blog which i am reading. Reading your blog is just a treat.

    Greeting from india

  160. Brian, this post really is great. I enjoy your blog layouts and overall syntax more and more with each read. Most SEO stuff feels spun and redundant. Thanks for showing case studies with real people and circumstances. I think it’s a great thing that generating quality links requires 10X more time and effort then people are thinking it will take… It will determine who really wants to put in the work.

  161. Great write up and amazing formatting. Every site owner needs to read this. So much misinformation in the world of SEO and this actually covers legit, actionable info.

      1. Any tips on staying motivated writing long post?
        Honestly, after 1500 words I am exhausted or find it hard to not to post what I have because it seems so long. And how do you come up with the proper timing/placement for media? Like you seem to have a really good handle on adding images any ratio you use?

  162. Honestly, I have been doing link building for so many years, but never have I got such a clear and detailed explanation ever. The Skyscraper technique video in the middle was the icing on the cake. Quite a lot of doubts got cleared. Bookmarked the page for now, but will definitely give you a link once I create something worth linking from.

  163. Hi Brian, Very insightful as always. I’m getting conflicting information regarding direct link swaps elsewhere although the majority are advising to avoid such a strategy. In your link to Google Webmaster Guidelines it just advises against link schemes such as ‘Excessive link exchanges’. I have discovered some sites in my niche which are highly relevant to my site and which I would like to approach for link swaps. I was thinking of placing 3-5 external links per 1,500 word post and receive reciprocal backlinks per site. For example: “For bike rental in Town A I recommend Mike’s Bikes, in Town B I recommend Mary’s Bikes etc” with reciprocal backlinks to my post from Mike and Mary web pages. Would Google consider this a Black Hat technique? Thanks in advance.

  164. As always a pleasure to read your post – when people ask me what is the best blog about SEO I always reply

    Not just because you write epic post like this, but because you use pictures/graph in high quality and everyone can understand each word you write from SEO-newbie to SEO Nerd.

  165. Thanks for sharing this comprehensive guide. So very helpful! Especially the video on the skyscraper method gave me the tools that I have been searching for. Thanks again!

  166. I just love your content. I’ve used many of your strategies for myself and clients and it works! Keep the good content coming. One question I do have for you on guest posting: Should I submit a guest post to several websites or just one? If several websites publish it, there will be duplicate content (not on my site obviously) but can it negatively impact my own site or link value?

  167. Phenomenal guide, Brian! It’s time to advance beyond the basics and kick butt with solid link-building strategy. I appreciate you sharing the knowledge!

  168. Great content as usual! Thank you sharing this. You mention that its best to get links from authority sites that are closely related to my site. This makes sense if you publish content for a specific industry. How does it work if I create content for multiple industries? Do the links then become irrelevant?

    1. It’s normal to get a few links from different industries. As long as most of your links are from related industries, you’re good.

  169. Awesome insights Brian, thank you for sharing.
    I had a question: When you talk about Resource Page Link Building, is there a way where I can find multiple suitable resources at one go, basically filtering a batch of resource websites based on their Domain rating instead of going through them one by one?

  170. Hi Brian! We are a software company and we leveraged some of these techniques like skyscraper, email outreach method, infographics etc and till date it’s working pretty well for us. Do you have any specific SEO advice for SaaS based service companies like software development companies?

  171. Hey Brian,

    Amazing piece of content. Thanks for sharing such a useful info. I have a doubt regarding internal linking.

    Will it benefit us if we do internal linking after website is created, like after 2 – 3 months of website creation.

    Will it effect ranking in seo?

    Thanks in advance.

  172. Use Google Image Reverse Search, and I found our picture in a website immediately, it is But I can see it put a watermark on our picture to claim they have the copyright, so I’m wondering should I ask for a link?

    P.S. I also see nicepng using our picture too, but it is with no watermark.

  173. Brian, great guide, and very helpful. What do you recommend using for tracking and segmenting “Likely Linkers,” and your pattern of outreach/follow up? Are there specific softwares that you’ve found helpful?

  174. Thank you so much Brian

    I really want to thank for your great content, i almost read it all of them and i return always to your content when i feel confused with the multiple SEO strategies

    Thank you again

  175. Hey Brian, excellent post. I use your posts and articles as reference material for the students I teach in SEO here in Denmark. You are the number one seo knowledge ninja!
    Best regards Jesper

  176. How long is too long for spending on one person’s site?!? I’ve been on yours for what’s probably longer than average, but I’m loving all the tips and tricks you’re sharing! Big thank you!

  177. We have been looking for new ways to build our backlink profile. Often we thought we had all the knowledge but I guess we still have a lot to learn and implement. Great advice and learnings Brian! Huge fan and keep it up!

  178. Amazing stuff! Really enjoy the visuals on this post. I’ve only recently started to get into SEO, and this post has come as a huge help for me. I really have a lot of work ahead, that’s for sure…
    Bookmarked! 😀

  179. An amazing resource for a budding Content Marketing Manager like myself – it’s becoming more and more prominent that epic article content is a MUST, with link building that extra push to get your content in front of the right audience. This resource is one to bookmark!

  180. Hi Brian,

    You really nail the content. I was here from your latest post “Page Speed”. Really felt very happy on seeing your email. Keep your SEO findings coming. I am a great lover of your sky scraper content. I actually implemented it on one of my blogs and also ranked 1st for one of the long tail keyword. I experimented on “Highest Paid Fashion Bloggers” wrote a skyscraper content and I did rank 1. Thanks a ton for Skyscraper Technique.

    I have now started experimenting on a new site (Crazum) but it is getting tougher and tougher to rank. I thought this new site needs to increase its back links to stay in the race and domain authority too is very poor. There are heaps of sites like the site I have created but I am ranking poor. Sometimes my pages which were ranked 1st are now sent to 2nd and 3rd pages in results. Hope you can do a research on sites like mine and post your findings.

    Hope to hear more juicy content from you.

  181. As always, SUPER helpful! Have you thought of doing an article about all the shady things people are doing to buy backlinks? It’s a serious problem, especially for all of us who are creating awesome content and trying to get backlinks the honest way. Somebody big (YOU!!!) needs to be talking about it to get Google’s attention. It’s so unfortunate that we have to waste our time trying to combat competitors that violate Google’s webmaster ethics guidelines. It’s time we could be using to make our content even better!

  182. Great information on link relevancy, the placement and position of the links in order to establish a proper link profile. I really never considered how the positioning could contribute to the effectiveness of setting up a good link profile. I’ve been kind of skeptical about trying the broken link building technique but will have to try it with the suggested tool, you never know where you could potentially grab a useful link from.

  183. Hi Brian, great post as always. Was just wondering where you stand on curated links/ niche edits as a white hat link building strategy compared to guest posts? Thanks again!

  184. Hey Brian,

    Your articles really helpful for me so thanks for sharing but I have one question.

    Which is the best e-commerce link building types?


    1. Frankly, I believe everything would work the same no matter what website you have.
      However, e-commerce has got the possibilities to offer coupons (which can then be listed on specialized website) or to have affiliate program that can really boost the number of backlinks.
      Hope this helps!
      All the best.

  185. Hey Brian,

    I have a question. I have a homemaking website. Is link building something I should be doing? Or am I not in a niche where link building matters?
    If I should be- how much time do you dedicate to link building each week?
    Thanks for any advice. I kind of want to start link building, but not sure if it would be a waste of time for me. I have a domain authority of 34 (I know, that’s low).

  186. Hi Brian.

    This certainly is a very informative writing about link building. Although it initially looks like a lot of reading, once you start, it just captures your attention.

    Regarding the importance of the links which you’ve mentioned at the very beginning…
    You were talking about how Yahoo! and Alta Vista were ranking their search results “100% based on the content on a webpage”

    Then, Google became a player (that’s about when I started my career as a programmer actually, back in 2000) and “Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.”

    In my opinion (and based on my experience) it would be worth mentioning that this fact actually created room for manipulation. I still believe that the number one factor should be, by far, the content. Its quality and informational value more than anything.

    It’s not a secret that anyone having the necessary funds, can get high ranking back-links one way or the other. And while that’s also true for having quality content written by a professional, there is a major difference between the two.

    A back-link is a vote, and no doubt it should have a certain importance. But if the poor guy who’s working hard, who is capable and creates very useful and informative content, can’t get those precious back-links for any reason, he’ll get nowhere.
    Meanwhile, others who are lucky enough to have more resources at their disposal — but don’t offer that much (sometimes almost nothing actually) — will easily outrank the hard working one. Just because they, the privileged ones, have the means to “play the game” the way it is dictated.

    I tried some of the techniques mentioned here…

    At this point I need to mention that everything that’s on this page is hats-down useful information. No question about it! The reason they did not work for me is most likely the category into which my service falls.

    I run this lottery analysis website. It is a rather complex lottery website which includes a prediction system that can successfully narrow down the possible outcome. Many have tried to accomplish the same but, as far as I know, no one succeeded except me.

    So, I have contacted some over 60 official lottery offices (the ones that are analyzed by my service) to let them know that my services may be useful for their clients. I was certainly hoping that I’ll get one or two back-links. To my surprise, I did not receive one single answer. Even a single “not interested”, would’ve been something… Or someone to tell me that my service is not as good as I believe it is. I always appreciate constructive comments, even if they aren’t what I want to hear.

    Furthermore, I contacted bloggers who write/review lotteries. Just to find out that the comments, in which I was politely asking if it would be possible to have my system reviewed, were deleted with no explanation.

    And so on and so forth…

    The result of the five years of hard work is that I see services that pretend to be similar rank at the top of the first search results page, just because they have some back-links. Other than that, they really don’t have too much to offer.

    The broken link building captured my attention. I may give that one a try and see if that can produce some results…

  187. Wow, Brian! This really is the Definitive Guide to Back Linking 2020. Thank you for creating this link-building guide. I particularly like the “Likely Linkers” strategy and it’s a catchy phrase, too. Sharing this on my Twitter feed now… Thanks, Brian! I’m a subscriber to your YouTube Channel, too. Very informative and entertaining content there, too.

  188. Hi Brian,

    thank you for another great piece of content. I have been following you for some months now, and I’ve already used some of your tactics.

    Problem is, although I do get way more responses when “asking for a link”, most of those responses are “Yes sure, pay me X and I’ll put your link”. And we don’t want to be paying for links, not because we don’t have budget enough, but because we believe its a bad strategy that as you said, could be penalized by google.

    What do you do in these cases? Do you answer back trying to convince them to put your link for free?

    Thank you!

  189. Hi Brian,

    Thank you for an awesome article.

    Have you done any tests about the importance of the traffic a backlink gets in Google? (Ahrefs traffic vs Ahrefs backlinks etc). In Denmark a lot of companies uses traffic as an argument to higher their PBN prices.

  190. Hi Brian,
    Thank you for sharing.
    I’ve 3 minor questions:
    1. Is it good to use URL Shorteners in link building?
    2. Can I add UTM code in links? Does it have any impact on SEO?
    3. How should I evaluate the links‘ performance?
    I’ve searched on the Internet, but can’t get a conclusion.
    Really hope to hear about your opinions.
    Thanks in advance.

  191. Yet another great post! I read this one before and  came back to leave a comment and ask a couple of questions. I lost positions to the past Penguin update. Is it best to leave them or try to disavow a couple of links?

  192. Hey Brian. Great guide on link building. I am a big fan of broken link building and I want to know if the person says that he doesn’t want to update their old content because he doesn’t have much time or that old content is not getting enough traffic right now, how can I convince him?

    1. Thanks Mark. There’s not that much you can really do in that situation except ask to follow up in a few weeks when things might be less busy for them.

  193. Hello , I would like to thank you about your great work.
    I want your opinion about the pricing of all those SEO tools like Ahref etc. For me, having a small business is quite expensive.. Is there something else out there, doing almost the same work?
    thank you

  194. Hey I would like to thank you for your great work. This is the ultimate guide when it comes to link building activities in the 2020. I think so that it will be of great help to all those people who are confused or need some sought of suggestion about how to go about their link building plan with regards to their respective organization.

  195. hi Brian, it’s a great article!
    I have queries about link UR. You said UR 12 is not bad. But how about the UR value is below 10 or even below 5? are those worth for link building? (some links with similar content to my website, some not). Thank you!

  196. Thanks a lot for this Brian. Backlinko is my all time favourite and I always recommend all newbies to read this blog if they want to learn about SEO or digital marketing.

  197. Hey Brian, such a great guide! I really like it! The only thing I continue asking myself is about rates. What’s a good opening rate? and a conversion rate for an e-mail outreach? I always want to know if I’m doing a good job but I never found a parameter. What’s your opinion about those rates?

  198. Brian,

    Your posts are an incredible well of knowledge.

    Thanks for creating such mega tutorials for beginners and intermediate ones.

    I pass it on!

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