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Multimedia Content

Overview

There’s no doubt about it: multimedia content is on the rise.

According to Edison Research, 62 million Americans listen to at least one podcast every week. And YouTube has surpassed Facebook as the 2nd most popular website on the planet.

And if you’re used to writing blog posts, the shift to a new medium can seem daunting at first. You need to learn about microphones, cameras, episodes, editing… not to mention completely new platforms.

In this section you’ll learn how to crank out high-quality multimedia content like a boss, including tips for video content, podcasting and visual content.

This page contains a library of resources to help you create highly effective video, audio and visual content.

Video Content

An overview of video content and how it fits into the content marketing landscape.

Podcasting

A short and sweet guide to starting a podcast from scratch.

Visual Content

A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.

Interactive Content

This guide will show you how to use interactive content as part of your content marketing strategy.